Viral Installs - getting your users to share and rate your game

Getting more users to share and rate your gameVIRAL INSTALLS

• Open source company

• 100M Installs via 3,000 live games

• Free to Play Framework

DO MORE TOGETHER

Discover SOOMLA in forum

Easy Virtual Economy + IAP

Saves time + on time delivery

Blogs about SOOMLA

Integrates in more gamesMake It Rain - #1 Game

May 2014

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SOOMLA'S VIRAL LOOP

VIRAL LOOP IN GAMESWhy some games get shared more?

3 KEYS TO VIRALITY

story timing ease

WAYS PEOPLE SHARErate facebook offline

DESIGNING FOR VIRALITYThe infrastructure for success

SOPHISTICATED LOOK

Piano Tiles - 91,673 raters

2048 - 98,241 raters

NEWS / EVENT

Get users connected on

facebook

Get users connected on Game Center

Adjust sharing request based on user choice

EASE OF SHARING/RATING

GETTING USERS TO CONNECT

SIMPLY ASK

• Sell Value

• Every 5-10 sessions

• Up to 3 times per user

MAKE FB THE EASIEST CHOICE

• Alternatives for connecting

• Users prefer comparable options

• FB must be the easiest

GIVE USERS AN INCENTIVE

• Good - offer free coins

• Better - offer immediate satisfaction

• Apple's new rules - incentivizing connection is ok

ASKING TO SHARE/RATE

FOCUS ON VICTORIES

• Make sure you have a victory screen!

• Add share/rate

PATH OF LEAST RESISTANCE

• Game Center users - RATE

• Facebook users - SHARE

• Native FB is smoother

Web Dialog Native Dialog

NATIVE FIT TO STORY

• Popping the question in the game

• Gifting in Candy Crush

• Multi-player / challenges

ADS AND SHARING

ADS IN APPS

• Ads aren't cool

• No one wants to go to a party that isn't cool

• Competes with sharing features

ADS IN APPS

story timing

3 KEYS TO VIRALITY

story timing ease

blog.soom.la - 2,500+ subscribers

facebook - 10,000+ fans

twitter - 10,000+ followers