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VIDEO SSP INNOVATIVE FORMATS
PUBLISHER & AD NETWORK PRESENTATION
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VIDEO AD PLATFORM FOR PUBLISHERS & AD NETWORKS
INNOVATIVE VIDEO AD FORMATS
VIDEO AD SERVING VIDEO SSP
Multi formats, multi devices for any type of content
Classical sales (IO) Programmatic sales
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ALL FORMAT VIDEO : IN &/OR OUTSTREAM ONE FORMAT FOR EACH TYPE OF CONTENT
inGateTM
A video paywall for premium content
inReadTM
For articles
inFeedTM
For news & social feeds
inPictureTM
For slideshow and diaporama
inFlowTM
Before content or between pages
Preroll, Midroll, Postroll For video content
outStream formats
inStream formats
inBoardTM
Homepage video for Premium content
NON-INTRUSIVE AND WELL-INTEGRATED FORMATS
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Guaranteed viewability No auto-play : video only played when visible on screen View to Play Technology
Quality of broadcast, measurement and optimization via our proprietary adserver
Placed in the heart of any editorial content for an optimal performance
Ease of integration for publishers, and for advertisers
VAST / VPAID All Teads formats are compliant
inReadTM
THE RISING STAR VIDEO AD FORMAT Outstanding acceptance of premium advertisers and
most important digital publishers across the world
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Teads creates video ad inventory for publishers and is the only one to propose such inventory to programmatic buying
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EXCLUSIVE INVENTORY, REAL AUDIENCE EXTENSION FOR ADVERTISERS
GLOBAL VOLUME EXCLUSIVE INVENTORY INSTANT REACH
Outstream video format
Instream video format
With outstream
With instream
Oustream format + Premium publisher
=
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TEADS ALSO MANAGES INSTREAM INVENTORY
VIDEO Preroll, Midroll, Postroll Related to video content
Viewing a video ad spot before accessing
a video content
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TEADS MANAGES ALL YOUR VIDEO ADVERTISING ACTIVITY
Direct ----- Indirect sales
Classical ----- Programmatic sales
CPM ----- CPV
Instream ----- Outstream video formats
RTB campaigns ----- Private deals (programmatic)
Open Exchange ----- Private Marketplaces
ONE PLATFORM FOR ALL, TEADS IS THE MOST COMPLETE VIDEO SSP SOLUTION FOR PUBLISHERS AND AD-NETWORKS
✔ ✔
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Classical Programmatic
Direct
Indirect
ü Media agency / Advertiser
ü Insertion Order (billing) + Ad-serving (delivery)
ü Guaranteed deals : volume and price
ü TEADS fee : ad-serving (CPM on Start)
ü Trading Desk
ü Billing and delivery managed programmatically
ü Private deals (specific conditions negociated with buyers, no competition, guaranteed and non-guaranteed)
ü TEADS fee : rev share (% on transactions)
ü Ad Network and others SSP deals
ü Insertion Order (billing) + Ad-serving (delivery)
ü To maximize yield optimisation, and to defend Teads strategical position, Ad Networks and SSP deals are covered by Fairplay contract only
ü Trading Desk & Ad Networks
ü Billing and delivery managed programmatically
ü RTB campaigns, full competition between buyers
ü TEADS fee : rev share (% on transactions)
FAIRPLAY CONTRACT DRIVEPLAY CONTRACT
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CONTROL AND OPTIMISATION OF YOUR VIDEO REVENUES
Define your rules : - Pricing : adjust your floor prices according to your sales strategy - Blacklists (exclude advertisers, buyers, and/or sectors) - Whitelists (define exactly who is allowed to access to your inventory)
Maximize your campaign sources : The more buyers, the more competition, the more revenues Use TEADS for yield optimisation : Earn the best value for each impression thanks to our algorithm Get maximum transparency :
- On buyers (advertisers, sectors, agency, ad-network and trading desks) - On transactions (lost bids and prices)
Build your own Private Marketplace (VPX)
✔
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PREMIUM BRANDS PREMIUM EDITORIAL CONTENTS
Teads video ad platform adopted by most demanding, qualitative and authoritative media brands
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STRONG REFERENCES PUBLISHERS
and more…
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STRONG REFERENCES PORTALS
AD NETWORKS
650 M VIDEO IMPRESSIONS AVAILABLE WORLDWIDE TODAY
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Monthly statistics (february 2014)
SPAIN 15 M UV
60 M Starts
NORDICS
2 M UV
25 M Starts UK
15 M UV
70 M Starts
ITALY 20 M UV
75 M Starts
BENELUX 2.5 M UV
35 M Starts
EASTERN EUROPE 11 M UV
40 M Starts CH
1,5 M UV
8 M Starts
GERMANY 4 M UV
30 M Starts
FRANCE
25 M UV
140 M Starts
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NORTH AMERICA
20 M UV
110 M Starts
JAPAN
1.2 M UV
6 M Starts
CENTRAL & SOUTH
AMERICA
8 M UV
40 M Starts AUSTRALIA
1,5 M UV
10 M Starts
AFRICA 2 M UV
15 M Starts
650 M VIDEO IMPRESSIONS AVAILABLE WORLDWIDE TODAY
Monthly statistics (february 2014)
HONK KONG SINGAPOUR
2 M UV
18 M Starts
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SUPPLY & DEMAND : AN ONGOING PROGRESSION
1 543
-‐
1 000
2 000
3 000
4 000
Websites
0"
500"000"000"
1"000"000"000"
1"500"000"000"
2"000"000"000"
jan)13"
mar)13"
mai)13"
jui)13"
sep)13"
nov)13"
jan)14"
mar)14"
mai)14"
jui)14"
sep)14"
nov)14"
Inventory)
Objectives for 2014 : 4.000 high quality websites and a monthly potential of 2 billion impressions (started videos)
652 275 860
100% DNA TECHNOLOGY COMPANY
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Hiring 15 more engineers
100+ cloud instancies
FRONT-END JQuery, AngularJS, HTML5, CSS3, Node.js, D3.js…
20 integrated engineers
Custom API
BACK-END Kestrel, Storm, Cassandra, Akka, Finagle, Spray, Redis …
BIG DATA Cassandra, Storm, Hadoop …
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EXECUTIVE TEAM
INTERNATIONAL COUNTRY MANAGERS
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STRONG INVESTORS BACK UP
Teads Lands a $5.2million Series A Investment to Expand Adoption of its Disruptive Video Advertising Technology Globally http://docs.teads.tv/transfer/Teads_press_release_round_of_investment_EN.pdf
Read the story on Techcrunch.com: http://techcrunch.com/2013/10/22/teads-series-a/ Teads’ News Room: http://teads.tv/#/press
Pascal Gauthier
Dailymotion Digitick
Criteo Scoop.it
Former COO Criteo
AN INTERNATIONAL 100% TECHNOLOGY DNA
FAST GROWING START-UP Learn more on teads.tv
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INTERNATIONAL OFFICES
USA NEW YORK, SAN FRANCISCO UK LONDON FRANCE PARIS, MONTPELLIER
SPAIN MADRID ITALY ROME GERMANY BERLIN SWITZERLAND ZURICH NETHERLANDS NAARDEN
SWEDEN STOCKHOLM AUSTRALIA SYDNEY INDIA MAHARASHTRA SOUTH AFRICA JOHANNESBURG
Find out more on www.teads.tv
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