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Travel Sites
Search & Exploration | Purchase Decision | Preview | Payment
VS.
Expedia Vayama
- Home page should reflect underlying business model- Vayama’s targeted audience: Student, Younger generation- Vayama’s home page: Suggestive vacation packages and travel destinations- User type search field: Student
- Expedia’s targeted audient: Mature and adult- No Suggestive packages- Usertype: Seniors VS Vayama’s student
Web Design & Business model
Vayama Expedia
Visual Design
Grouping
Error Handling
Color coding and consistency
Task Flow and Navigation
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