Various types of booking opportunities presentation

VARIOUS TYPES

OF BOOKING

OPPORTUNITIES

INDEPENDANT HOTEL SITE

INTERNET DISTRIBUTION SYSTEM (IDS)

or

ONLINE TRAVEL AGENCIES (OTA)

INTEGRATED HOTEL

BRAND SITES

VOLUNTARY HOTEL

BRAND SITES

SOCIAL NETWORK

MOBILE

APPLICATION

EVALUATION OF THE MOST

EFFECTIVE BOOKING OPTION

FOR AN INDEPENDENT HOTEL

PROS CONS

Brand portals

(Only applicable for

voluntary chains)

High visibility of the hotel Possibility of comparison

Price constraints

Online Travel Agencies

(OTA)

High visibility of the hotel Possibility of comparison

Price constraints

Reserve auction site Possibility to sell quickly

the rooms

Cancellation policy non

flexible

Possibility of loss selling

Hotel Site All information can be

found on the site

Obligation to know the

hotel

Hotel site with

Facebook fan rate

offered

Possibility to create

loyalty

Obligation to update the

fan page regularly

Mobile booking

application

High visibility of the hotel

at anytime & everywhere

High development

Obligation to have a

smartphone

THE CHOICE

Also the hotel website is where the client is going to find

the most information's, best prices, packages… It is best to

choose as the most effective booking option for an

independent hotel an Online Travel Agency (OTA) as it is

the platform where the hotelier will be the most visible. In

addition, most OTA have mobile application to increase

visibility and ease the booking method. Finally, as

evaluations and feedbacks are more and more important

to customers, some OTA like Booking.com have already

integrated these options to their site.