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Value PropositionBRANDON FREY
Food Fast
At Food Fast we sell and deliver the highest quality cooked and uncooked food products to Jonesboro homes and businesses. We offer a range of options including: Meats (Steak, Chicken, Seafood), Vegetables, and Grains. We employ high end chefs to prepare our food. We also use an efficient logistical system to ensure fast delivery and lost cost for our customer.
Porter’s Generic Strategies
Scope – Narrow
Source of Competitive Advantage – Differentiation
Most relevant strategy – Differentiation Focus
Targeted Segments
Single-Segment Strategy (Concentrated Segmentation) Specializing and targeting only one segment of the market
High income segment
Smaller potential customer base
Less customers, but higher margins per order
More sales from members of segment
Less delivery costs
Satisfies specific needs
Customer gets exactly what they want
Customer can stay at home or work
Efficient process
Key Benefits Offered
High quality product Differentiate with high quality meats, vegetables, and grains
Covers specific needs Allows customers to avoid the grocery store
Helps disabled customers with easy use and fast delivery
Order online with ease
Option of cooked or uncooked product
High value product Great perceived value due to great tasting options
Cheaper than going out to eat
Fast delivery Same day delivery offered
Unique capabilities
Rare product Outstanding customer service
Uncommon in smaller communities
High quality meats from around the country
High availability Product variability with website option
Fast delivery Same day delivery on orders of $100 or greater
Next day delivery on orders of less than $100
Value Proposition
Many people I speak to in the food delivery market segment face issue of availability and high quality products. I am able to contribute high quality food, cover specific customer needs, and offer fast shipping resulting in high customer satisfaction and consistent orders.
Begin with high income segment in Jonesboro. Establish quality relationships with customers. Expand to Memphis, Little Rock, and surrounding regions with at least 70,000 residents.
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