#UXShopTalk instone.org/uxshoptalkinstone.org/files/ShopTalkMar26-v5.pdf• My life as a User...

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User Experience Concepts, Skills and Methods

for Strategic CreativesKeith Instone

Toledo Region Experience PlanningMarch 26th MAC Shop Talk - #UXShopTalk

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Agenda

• My life as a User Experience Freelance Consultant

• Who we are: Strategic Creatives

• UX Concepts, Skills & Methods that you can use to do your current job better

• How to “learn me some of that UX”

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“I help companies make their technology easy to use”

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• User Experience Lead, Information Architect, User Researcher, Usability Specialist, Interaction Designer

• Planner, Strategist, Researcher, Architect, Designer (not Developer)

• Therapist, Change agent

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1990 2000 2010 20151995 2005

FreelanceConsultant

EmployeeInnie

*

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We are strategiccreatives

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•Web & Interactive >

• Site Architecture

• Site Strategy

• Site Design

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• Advertising Agency > Creative Director, Designer, Copy Writer

• Public Relations Agency > Writer, Designer

• Education > Teacher, Curriculum Designer

• Civilization > Museum Producer

• Media Specialists > New Media Innovator

• Non-Media Specialists > Entrepreneur

• Web & Interactive > Content, E-commerce, Software Developer, Interactive Producer, …

• Corporate > Public Relations, Consumer Marketing, Employee Communications, Design

• Government & Politics > Voter Communication

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#UXShopTalkinstone.org/uxshoptalk

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UX Concepts, Skills &

Methods

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EMPATHYUnderstanding how others think & feel

Not just feeling same emotion as someone else

Curiosity & listening; science & art

“User-centered design”

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Core Creative Activities

• Sketching

• Storytelling

• Critiquing

• Presenting

• Facilitating

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From http://www.uie.com/articles/indispensable_skills

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Core UX Skills• Study context & usage

• Organize information - macro

• Convey complex info - micro

• Flow, touches, clicks, drags, pinches, zooms

• Layout, icons, colors

• Tone, voice, copywriting

• Net: Big picture AND details, Teamwork

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More: http://www.uie.com/articles/assessing_ux_teams/

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Make good UX happen in company

• Communicate design & rationale

• Business value of UX

• Improve software development methods

• Technology: user’s POV

• Marketing & business process integration

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More: http://www.uie.com/articles/assessing_ux_teams/

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From http://www.nngroup.com/articles/which-ux-research-methods/

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Learning UX

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rosenfeldmedia.com

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rosenfeldmedia.com

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Start here: user-experience.org

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Questions?Comments?

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Links to more info:instone.org/uxshoptalk

Stay in touch! I am glad to help you on your UX journey

@keithinstone@UXToledoRegionuser-experience.org

keith2015@instone.org