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About me
Andy BlackAndy Black Associates
Website Twitter LinkedIn
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Proof point – Foreign and Commonwealth Office
I have trained 100’s of UK diplomats
in digital diplomacy
Including teams from Anti Daesh
Coalition, Modern Slavery, Cyber
Security and related departments
The training includes content creation,
campaigns, strategic communications
In an independent survey conducted
in 2016, the Foreign and
Commonwealth Office won the top
performing digital foreign ministry
• Messages that hit more directly and
reach beyond traditional audiences
• Closer engagement with our target
audiences and potential influencers
• More immediate interaction with our
customers
• Crisis management is faster and
more responsive
• Makes FCO more visible, and
therefore more accountable
and transparent
• Saves money
Reasons FCO uses social media for comms
Trust in alternative news& UGC is growing
Presentation title - edit in Header and Footer
OFFICIAL
Link to example alternative news websites
YouTube channels
Facebook pages
Twitter accounts
Websites
Podcasts
Bloggers
Periscope and Facebook Live
Belfast City Council has its own YouTube channel containing short 1-2 minute homemade videos that can also be shared across their social media channels
Choose your channels:
• forums such as local radio, local bloggers, local newspapers
• Surveymonkey
Implementation: tactics
We can train you to create content
• Articles
• Links to your parish council
website
• Videos
• Cartoons
• Leaks
• Audio recordings
• Opinion polls
• Surveys
• Memes
• Photos
Why people share content:
• 84% - to support causes or issues they care about
• 73% - to connect with others who share their interests
• 78% - to stay connected to people they may not otherwise stay in
touch with
• 69% - to feel more involved in the world
• 68% - to give others a better sense of who they are and what they
care about
Strategy: make your message relevant
• Ethos, Logos, Pathos
• Use credible messengers
• Use effective content
• Get a debate going
• Show direct relevance
• Make it real and authentic
Strategy: persuade and convince
Building online reputation and
engagement
• Listen
• Be focused: define your niche
• Be authentic and human
• Be trustworthy
• Don’t self-promote
• Be accessible and responsive
• Be reciprocating
• Share interesting content and
ideas
Strategy: tactics
The digital transformation of parish councils
https://www.linkedin.com/pulse/digital-transformation-parish-councils-has-begun-andy-black/
• Real-time news feed
• Twitter can be searched to
identify local stakeholders
• Advanced search features
• Stakeholders often share ideas,
links and documents that can
assist stakeholder engagement
• Twitter lists enable real-time
intelligence feeds to be created
by aggregating and categorising
stakeholders
https://twitter.com/AndyBlacz
Followerwonk
• Followerwonk helps you explore the
social graph of any Twitter account.
• Who are their followers? Where are
they located? When do they tweet?
• Data visualisations enable easy
analysis of any Twitter social graph.
• Export spreadsheet of stakeholders.
• You can also search across Twitter
bios to assist stakeholder
identification.
https://moz.com/followerwonk/analyze
Search Twitter using geo-location
• Go to Google Maps, search for a location• The long and lat will appear in the url
string• Add the long and lat to the Boolean
location operator “geocode:latitude,longitude,radius”
• Search Twitter for “geocode:51.497996, -0.1123689,5km”
• You will now see Twitter search results for people within a 5km radius of this location
• You could also search for specific hashtags at the location by adding “geocode:51.497996,-0.1123689,5km,#freebeer”
#grenfelltower OR grenfelltowerfire OR #londonfire geocode:51.5129360,-0.2150470,1km
Twitter geocode search for named hashtags within 1km of Grenfell Tower itle - edit in Header and FooterOFFICIAL
https://www.google.co.uk/maps
Hootsuite
Easily monitor stakeholders and related topics on Twitter
https://hootsuite.com/plans/basic
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Thank you
Andy BlackAndy Black Associates
Website Twitter LinkedIn
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