View
30
Download
1
Category
Preview:
DESCRIPTION
Uses of New Forms of Media: QR Codes. The “A” Team Mikey Sanchez Roe Borunda Stephanie Ortiz Sammy LoPorto Roberto Pena. Introduction. Literature Review. QR Codes originated in Japan Virtually used everywhere. Literature Review. Best Buy Home depot Ralph Lauren. Literature Review. - PowerPoint PPT Presentation
Citation preview
Uses of New Forms of Media:QR Codes
The “A” TeamMikey SanchezRoe Borunda
Stephanie OrtizSammy LoPortoRoberto Pena
Introduction
Literature Review• QR Codes originated
in Japan• Virtually used
everywhere
Literature Review
• Best Buy• Home depot• Ralph Lauren
Literature Review• McDonald’s
• Feng Shui Realtors
Literature Review
• Entertainment• Theatre• Mobile Gaming
Literature Review
• Tattoos• Children’s I.D.
Literature Review
• Education• Bournemouth University• Fox University
Literature Review• Medicine• Connectyx• Lifespire
Literature Review
• Medicine • Hospitals
Literature Review• Missing children• Replacing traditional Milk cartons
Literature Review• The Dark Side…
Walt Disney
Soviet KGB
Literature Review
• Cemetery headstones
Methods-sample
• Our target audience was college students• Our sample had 129 participants• 67 were female, 61 male• Mainly college students, a few outliers
Methods-procedures• created a survey on
surveymonkey.com• Used Facebook,
texting, mass emails, clubs
• Convenience
Methods-measures• 13 question• Averaged under 5
minutes• 4 questions had open
response option• 6 ordinal• 5 nominal• 2 categorical
MaleFe-male
18-2122-2526-2930-3435+
ResultsWhat is your sex?
52.3% 47.7%
What is your age?
50%
24.2%
14.1%
3.9%
7.8%
Results
Yes No0.00%
20.00%40.00%60.00%80.00%
100.00%120.00%
Se-ries1
YesNo
Do you own a cell phone?
Do you know what a QR Code is?
53.4%46.6%
Results
YesNo
Yes
No
0.00% 50.00% 100.00%
Do you have a QR Reader?
49.4%
50.6%
Have you ever scanned a QR code?
Results
0 (none)1-3 times4-6 times
How often do you use the scanner?
Always Fre-quentlySometimesRarelyNever
53.2%35.1%
7.8%1.3%
2.6%
Do scan it immediately?
45.5%
24.7%
20.8%
5.2%3.9%
Results
Enter-tainmentDiscountsNewsInfor-mationOther
What type of codes are you scanning?
FlyersbillboardsWebsitesPostersTelevisionInside StoresBusiness CardsOther
Where do you see them most often?
61%
54.2%
25.4%
44.1%
25.4%
Conclusion
Purpose:• Who is using quick response codes?• How are they using them?• Why are people often using them?
Conclusion
The Measure:• 129 participants• Female dominant• 18-21 age• Mainly third year students
ConclusionSum of Results:• Having prior knowledge of QR codes• Code reader on cellular devise• Scanning in the past• Most answered “None” on scanning per
month
Conclusion• Not scanning on ads, more so on
entertainment & discounts • Codes seen in stores, flyers, posters• Most recent (within past year) • Friends and Internet
ConclusionStrengths and Weakness:• External validity, defined in subject selection, not
representative of larger population• Using the snowball sample to get more responses• Internal validity, defined in results are the only
explanation• Increased reliability is defined in reducing ambiguity
Questions?
Recommended