URBN - Presentation

What We Do• Create content• Strategic planning• Develop mobile and social applications• Work with events, companies,

sponsors and brands• Manage and measure social media• Create affordable mobile and social

apps

Who We Are• Dubai-based company with more than

40 years combined experience of content creation, publishing, mobile development and broadcasting

• Worked with major international brands including Diageo, Full Tilt Poker, CNN, the Guardian and many more

Mobile Applications• We develop mobile apps for

iPhone, iPad, Android, Nokia and Blackberry (December 10) devices

• Use our existing, low cost, robust platform to create usable, useful and robust apps

• Build bespoke apps

Social Applications• We develop apps for major social

networks including Facebook and Twitter

• We create viral competitions, coupons, sweepstakes and other apps to drive customer engagement with your brand or company

• We connect social and mobile apps for greater engagement

Create Content• We generate original content in the

form of blog posts, feature articles, podcasts, videos, press releases and more

• We curate existing content• We deliver that content using all of

our online, mobile and offline channels

Social Media• We create a social media presence

for your brand using Twitter and Facebook

• We link the social media channels to the application so the app is constantly updated

• We set targets for your social media platform and measure performance

Media Coverage• We generate media coverage for

your brand or event through our contacts in the print, online and broadcast media

• We create a buzz around your event or brand in a meaningful and measurable way

How it Works• Download application

from app store to your phone

• Users can also scan their phone over a barcode and automatically download

• The application is free (can be paid for) and it takes under a minute to download

Phone Screen

• The application icon will show up on your phone

• Each time the phone is switched on the application is immediately updated with new content

The Splash Screen• This is the first

page users see when they click on the app - similar to a magazine cover

• This can be designed any way the client or sponsor wants

Recent Activity• This screen shows

the latest updates• At the bottom there

are a number of options to click on - these can be tailored to the client

• Sponsor messaging can be incorporated here

News Feed• The News Feed

features official news (press releases etc), Tweets (which links to relevant Twitter feed(s)) and Buzz (featuring keywords on Google News)

Official News• Each item in the

News section can be ‘shared’ by users and emailed. The news feed can be in multiple languages

• Images and barcodes can be embedded in the text if required

Videos• Videos can be

created by us, the client, or by fans

• Livestreaming of events is also available

• Support for YouTube, DailyMotion and uploads

Calendar• The Calendar allows

users to see what is on, where it’s on (Google Maps) and when it’s on

• Users can flag that they are going to an event and share the event via social media

More• The ‘More’ section

features a range of other options, all of which can be changed depending on the client

• Relevant images and logos can also be inserted

Social Apps• Social apps work

on Facebook and Twitter

• Use quizzes, polls, sweepstakes, coupons and more to engage with your users

Viral Engagement• Users post on

their friends walls• Drive deeper

engagement with fanwalling and Groupon style group offers and competitions

Clients

Contact

Eamonn Carey

ecarey@urbntravel.com

+44 7740 853155