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Bringing you the best cutting-edge exclusive interviews, event coverage and behind the scenes
footage
www.URBANMELODYPRODUCTIONS.com
Company Overview
Established in 2012, Urban Melody TV is the leader in online entertainment, catering to the record 33.2 Million English
speaking Latino audience by striving to bring the best in celebrity and up and coming artists, cutting-edge exclusive
interviews, event coverage and behind the scenes reporting. Urban Melody TV's YouTube channel has generated an
estimated 2.7 million minutes of viewing time.
Our Team
Urban Melody TV was founded by Saul Maldonado to create a platform for up and coming artists and has rapidly gained
the recognition of some of the most influential Latinos in Hollywood. Maldonado himself has been featured in various
magazines, articles, calendars, websites and promotional campaigns; making him influential within the Latino community
and among his fans. He is the CEO of Urban Melody but also fulfills the roles of Host, Director, Producer and Editor. Our
Project Manager/Co-Host, Edwin Melgar, has 10 years of experience in customer relations and project management.
Saul Maldonado Edwin Melgar
Recognition
Urban Melody TV has gained the attention of The City of Los Angeles, Mr. Latino Magazine, Image & Style Magazine,
El Aviso, El Clasificado, Mi Casa Network, other publications and networks as well. Urban Melody TV has also recently
gained attention from advertising companies and brand marketing managers, which are requesting and lining up for an
advertising and marketing proposal.
U.S. English Proficient Latinos: The Fastest Growing Population
There are 57 million Latinos in the U.S. today (17% of the population) and two-thirds are U.S. born. Projected spending
power of the Latino population by 2015 is expected to reach $1.5 TRILLION, Upscale Latinos earn between $50K to 100K
and are the most influential group since the Baby Boomers. They contribute 40% of the 1.5 trillion buying power .
The median age of the Latino population is also younger, compared to the population as a whole, at 36.2 years old. A full
31% of the Latino population is younger than 18, vs. 21% of the total population. It is estimated that 18 million of these
Latinos are either English speaking dominant or bilingual.
Key Latino Insights
600,000 Latinos will turn 18 every year for the next 20 years. Urban Melody TV has already started captivating and
entertaining this audience nationwide with exclusive interviews, event coverage and behind the scenes footage.
Latinos are heavily digitally connected- 79% have smartphones for texting, social media, apps, video and shopping.
37% use a laptop (compared to 41% general market) and 50% use a tablet (compared to 53 % general market).
93% of digital Latinos who remember seeing an online ad took action.
66% of digital Latinos pay attention to online ads compared to 47% general market
Urban Melody TV is becoming an audience leader, rapidly surpassing other independent entertainment networks
and competing with highly rated mainstream TV and cable networks.
General Capabilities & Qualifications
Urban Melody TV has created a user friendly website featuring 100% original content, with easy access to all of its social media
outlets like Facebook, Twitter, Google+, Instagram, LinkedIn and YouTube. This has enabled us to have a highly visible presence
on the internet. By providing a platform for a variety of artists from actors, directors, producers, musicians and many others.
Urban Melody TV and its teams have successfully generated high volumes of traffic and viewership to their sites, creating a buzz
that has resulted in influential celebrities calling for exclusive interviews and event coverage. We are a one-stop destination
providing all the latest news in both mainstream and underground entertainment to keep our audience in the know in the
world of Latino entertainment.
Competitors
Urban Melody TV is one of a kind entertainment network and the only network aimed to target Latinos from all walks of life,
not the traditional stereo type Latino like mainstream Hollywood. Urban Melody TV is not just programming, it’s a full
entertainment network with the ability to merge other smaller up and coming English speaking Latino programs into its
network.
Why advertise with us
Advertising with Urban Melody TV will ensure a large, visible presence for our sponsors among the large 33.2 Million English
Speaking Latino community with a spending power of $1.5 trillion. This visibility throughout the web, social media, print and
live events, both nationally and internationally, will certainly turn its marketing investment into tangible profit.
Traditional television/cable networks offers 30 second time slots during their TV programs and online video sharing websites
such as YouTube, giving the viewer the option to “Skip Ad” at the beginning of the video. Unlike traditional pay per slot televi-
sion/cable ads, Urban Melody TV Offers in-programming advertising and product placement, removing the option for viewers
to “Skip Ad”.
Advertising and sponsorship packages include promotional product video insert in all uploaded videos from interviews,
event coverage and behind the scenes. Watermarks throughout the video footage and product placement depending on the
product. In addition, advertiser/sponsor brand logos and websites will also be included in all videos, pictures, website and
printed material.
Contact Person
Name and Title: Saul Maldonado, Executive Producer/CEO
Website: www.urbanmelodyproductions.com
E-mail Address: info@urbanmelodyproductions.com
Telephone: 323-605-1540
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