UQ consumer behaviour

You want to do this job, you have to get used to being rejected.You have to believe in what we do.My job is to tell the Hello Sunday Morning story... share and recruit the best talent to come up with solutions that are going to change Austalia’s cultural dependance on alcohol.

At the end of my year, a couple of my mates said they wanted to go through a Hello Sunday Morning for themselves, then a couple more, we got a little media coverage and a year later there are now over 270 people across the country that have gone through a similar experience to me. That is going an extended period without drinking, when they are ready, and using a blog to journal the process of change.

We have now set Hello Sunday Morning up as a registered Health Promotion Charity and employ six staff across a variety of different projects.

SO how does Hello Sunday Morning work?

We aren't against alcohol, we are for a healthy drinking culture.

TASTE

IDENTITY

Id

Industry formulates and fosters a concept of identity.

Government do campaigns to single out 'young people' as perpetrators.

The biggest problem with the culture is that it is just so 'mediocre'.

Today, The average Australian, just like me, is born into a culture that is embedded with drinking.

Choice.

DRINKING CULTURE

BAD SHIT THAT HAPPENSGOOD TIMES

BELIEF SYSTEMS

‘NEEDING’ vs. ‘WANTING’ TO DRINK

CULTURAL NARRATIVE

20 x 52 x 10 years - 10,000 hrs.

DRINKING CULTURE

ENOUGH TIME TO LEARN EXACTLY WHAT THAT MEANS FOR YOU...

HSM

HSM HSM

Macquarie Uni video...

Who believes

in HSM?

PROFILES

•Dramatic Change

•Peer to Peer

•Shake up

•Cultural Critic

types of people that do a HSM...

www.hellosundaymorning.comfacebook.com/hellosundaymorning

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