UPC · U niversitat P olitècnica de C atalunya

www.upc.edu

www.upc.eduUPC · Universitat Politècnica de Catalunya

The Universitat Politècnica de

Catalunya. BarcelonaTech

(UPC) is a public higher

education and research

institution that is specialized in

the fields of architecture, science

and engineering.

www.upc.edu

Creativity, effectiveness and

dynamism or, in other words,

imagination, responsibility and

initiative - these are key concepts

in any innovative process. The UPC

innovates in all of its activities:

research, education and management.

UPC & innovation

www.upc.edu

Academic outreach is one of the

University’s strategic pillars.

Renowned for its rigorous research

and high-quality education,

the UPC leads international projects,

collaborates with institutions

all over the world, and offers a wide

range of international double

degrees at the undergraduate and

master’s degree levels.

UPC in the world

www.upc.eduWhere is UPC?

BarcelonaVilanova i la Geltrú Castelldefels

Sant Cugat del Vallès

Terrassa

Manresa

IgualadaMataró

Affiliated schools

UPC schools

www.upc.eduCorporate Identity Style Guide

The UPC brand and its possibilities

www.upc.eduUPC in Internet: Genweb

A flexible design…

www.upc.eduUPC in Internet: Genweb

Genweb UPC is a tool that makes possible the creation and the content system management of web pages according to the University corporate identity.

It can be used without technical expertise.

Posted: 215 In process: 85 Total: 300

www.upc.eduEmployee Communication

1. One monthly magazine

2. One weekly newsletter

www.upc.eduThe Media Office: Press room

The UPC Press room provides… Assessment and media impact’s information How to communicate and whom to communicate to

Actions aimed at the media Directed communication campaigns

Calls for press conferences, press breakfasts, personalized interviews with journalists, follow-up of press, Internet and TV coverage: press cuttings…

Covering requests from journalists

www.upc.eduThe Media Office: Press room

The Press room wants to provide information to journalists and people interested in our University.

There is a lot of information about UPC: history, videos, maps, scientific output…

www.upc.eduSocial media in communications &marketing

1. Facebook: link to on the home website www.upc.edu

www.upc.eduSocial media in communications &marketing

Problems we have to ‘face’: · language: at the moment our FB is only in Spanish & Catalan. · the ‘blog’ concept / no interaction · only the UPC Communication Department has its user name & password to login.

At the moment, we only have 542

We are on FB since April 2010.

www.upc.eduSocial media in communications &marketing

Twitter: http://twitter.com/#!/UPCMedia

www.upc.edu

About @UPCMedia264 tweets347 following207 followers8 lists

Social media in communications &marketing

www.upc.edu

Who manages the UPC twitter?http://www.upc.edu/saladepremsa

Social media in communications &marketing

www.upc.eduBest practice in the field ofcommunications or marketing at UPC

1) We are very proud of… http://tv.upc.edu/

www.upc.eduBest practice in the field ofcommunications or marketing at UPC

http://tv.upc.edu/

www.upc.eduBest practice in the field ofcommunications or marketing at UPC

www.upc.eduBest practice in the field ofcommunications or marketing at UPC

2) We are very proud of… OUR NEW LOGO!

Before…Now!

Linking the CONCEPT of…

BarcelonaTechnology

www.upc.eduMajor challenges UPC faces in the field of communication & marketing

1. To increase the presence of UPC in the social networks

2. To create ONE SINGLE corporate identity

C. Jordi Girona, 3108034 BarcelonaTel.: +34 93 401 62 00info@upc.eduwww.upc.edu