UNPACKING THE EXPERIENCE ECONOMY. · The Experience Economy is the prevailing drivers of economic...

UNPACKING THE EXPERIENCE ECONOMY. AARRON SPINLEY, EXPERIENCE ANTHROPOLOGIST

SAP ASIA PACIFIC & JAPAN

JUST WHAT EXACTLY IS THE EXPERIENCEECONOMY?

Will the universe cease to exist?

Is Elvis alive?

What is really going on Area 51?

6INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

CONSUMER

PRICE

INDEX

1960 - 2010

7INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

CONSUMER

PRICE

INDEX

1960 - 2010

8INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

CONSUMER

PRICE

INDEX

1960 - 2010

9INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ

CONSUMER

PRICE

INDEX

1960 - 2010

Image Source: https://go4life.nia.nih.gov/wp-content/uploads/2018/07/social-share-tile.jpg

CONFIRMATION

DUNNING KRUGER

COGNITIVE DISSONANANCE

GMO’s Safe to Eat

Scientists v Public

Animal Research

Human Evolution

Childhood

Vaccinations

of American republicans

believe that Aladdin’s

homeland of Agrabah,

should be bombed.

41%

Public Policy Polling, Dec 2015Image Source: https://disney.fandom.com/wiki/The_Sultan%27s_Palace?file=Aladdin_Palace.jpg

Image Credit: Erik S. Lesser

s y s t e m

2010

-

2013

11- CB Insights

2014

-

NOW

365- CB Insights

18INTERNAL© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀImage Source: Wikimedia

Operational Data

W H A T

Disruption Zone

NEW VALUE

T H E

DISRUPTOR

M O D E L

Disruption Zone

NEW VALUE

Experience Data

W H Y

The Experience Economy

is the prevailing drivers of economic value derived from societal behaviour.

THANKYOU!

Aarron Spinley

Experience Anthropologist SAP Asia Pacific & Japan

aarron.spinley@sap.com

@aarronspinley