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Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of social media to boost your brand. Learn how to build and increase profitability in your organization using social media tools that are right for you. Find out what you can be doing, what you should be doing, and take-back plan to integrate social media into your business communication and marketing plan. http://www.moxleycarmichael.comhttp://twitter.com/moxcarhttp://twitter.com/cmmoxleyhttp://twitter.com/gavinbakerhttp://bluestreak.moxleycarmichael.comhttp://newstreak.moxleycarmichael.com
Citation preview
Social Media:A Practical, Getting Started
Business Strategy
Cynthia MoxleyCEO
cmmoxley@moxleycarmichael.com@cmmoxley
Hi, I’m Cynthia.
Gavin BakerDirector of Digital Media
gbaker@moxleycarmichael.com@gavinbaker
Hi, I’m Gavin.
We Represent the Best
ScheduleIntroductionsSession IClass ActivityBreakClass ActivitySession IIQ & A
33
“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
How many...?
5
Social Media
7
Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
8
Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen
86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
1115
Find Nemo
9
“If you dislike change, you’re going to dislike irrelevance even more”
Eric K. Shinseki, Secretary of Veterans Affairs
What if people talkbad about us?
THEY MIGHT ALREADY BE –
you just might not know it!
15
Where to start
Updates, pictures, video
Long-form content, subject matter expert
Pictures and video
Video channels and embedded video
Short public engagement, active audience
Where you are and what’s popular
Online professional networking
Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)
Over 110 million users Over 40 million mobile users 55 million daily tweets Search power
126 million (2009) Say what you want Promotion Influence Search power
Blogs
15
Cross post
What are 5 things that you could tell someone about your organization?
Break
Class Examples
15
Where to start
Updates, pictures, video
Long-form content, subject matter expert
Pictures and video
Video channels and embedded video
Short public engagement, active audience
Where you are and what’s popular
Online professional networking
1919
Case Study
Bobble Brush Toothbrush Stand
1919
Case Study
Bobble Brush Toothbrush Stand
8
What now?
8
Status updates
15
Case Study
Class Examples
8
Facebook Pages
1919
Awareness
Engagement
Traffic
Framework
3115
Start with your schedule
15
Build your actions
15
Network. Build. Engage.
@cmmoxley
Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter
@moxcar
Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web
18
1919
How others use social media
20
Questions?Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Contact
24
http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://www.emarketer.com/Article.aspx?R=1007568
http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/
http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf
http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/
http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/
http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/
References
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