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8/7/2019 Unearthing Value of IP
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UNEARTHING VALUE OF IP
By
Dr. Kalyan C. Kankanalakalyan@brainleague.com
www.brainleague.comBlog: www.sinapseblog.com
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Value of IP?
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??? ...
Potential?
Have?
Protecting?
Utilizing?
Managing Risk?
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Unearthing IP
Directing
Creating
Excavating Protecting
Utilizing
Risk Mitigation
IP Audits in India
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IP Audit
Purpose
Strategize Invention/Creation
Increase IP Numbers
Create IP Asset Inventory IP Protection Verification
Assess Value of IP
Process Review
Optimal Utilization Acquisition or Licensing
Enforce and Defend
Risk Mitigation
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Audit Process
Review of Business Goals
Document Review
Public Research Interviews
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Result
Asset Inventory
Process Recommendations
Risk Mitigation Plan Variable - Based on objective
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Experts
IP Expert with Technology Specialization
IP Expert withh legal background
IP Expert with Business Background
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Case Examples
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Case Example 1
X - Leading cable manufacturer
Markets - USA, Europe, China, Japan and so
on. Patent Infringement suit - USA and Europe
Sales reduce by thirty percent
What do you think the company did?
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Case Example 1
Stopped selling in USA and Europe
Aggressive patent filing
Infringement analysis Another law suit in three years
What do you think the company did now?
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Case Example 1
IP Audit
Policy and Process set up Objective based patent filing
Risk mitigation process
Results
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Case Example 2
Large Public Sector Undertaking
Only manufacturer of electronic goods
Many patent filings Process driven but not clear about IP
Enough market in India
Competition begins
What do you think the company did?
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Case Example 2
Focus on IP
Establish risk free environment
IP Audit Policy/Process Review
Integrate IP processes
Build portfolio
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Case Example 3
Leading Technology Institute
Many inventions - Few patent filings
Very few commercialized Government stakes interest
New Director
Solution?
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Case Example 3
IP Audit
Policy Recommendations Filing process
Agreement process
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Case Example 4
Leading Telecom Company
Inventive but no invention disclosures
Value of IP and Licensing - Low Role in standards
Approach?
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Case Example 4
IP Audit
Inventor Incentive Mechanism
IP Training Increase in ID Forms by ten fold
Patent filings and Licenses increase
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Case Example 5
Pharma Company
Innovator company
Headquartered in Europe
IP Strategy from HQ
Very Few filings
Set up IP Strategy for India
Approach?
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Case Example 5
IP Audit
Policy/Process
Cell set up Training
Increase in IP from India
Strategy for India
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Case Example 6
Software Company
SoftwareServices
Top players in India Open Source Violation
Customer Indemnity
Solution?
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Case Example 6
IP Audit
OSS Policy/Process
In-house IP Dept. IP Filings
Risk Mitigation measures
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Process Audit
IP Hygiene and Culture;
Excavation Process
Protection Process
Ownership
IP documentation Process Employee Incentives IP Inventory and Portfolio
Management;
IP Agreements;
Strategic IP alliances; Utilization of IP
Risk Assessment
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Review Audit
Implementation of Recommendations
Policy/Process Framework
Protection/Portfolio Management Risk Management
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THANK YOU.
For more info:www.sinapseblog.com
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