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Understanding and Reaching the YA Market . Digital Book World 2014 January 14 th , 2014. Marianna Ricciuto Digital Commerce Manager, Harlequin Teen @ MariannaR80. Jean Feiwell Publisher, Swoon Reads, Macmillan @ SwoonReads. Sean Moss Digital Marketing Officer, Walker Books - PowerPoint PPT Presentation
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Understanding and Reaching the YA Market
Digital Book World 2014January 14th, 2014
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Kristen McLeanFounder & CEO, Bookigee@BKGKristen
Marianna RicciutoDigital Commerce Manager, Harlequin Teen@MariannaR80
Jean FeiwellPublisher, Swoon Reads, Macmillan@SwoonReads
Sean MossDigital Marketing Officer, Walker Books@seanpmoss
Alvina LingExecutive Editorial Director, LLBYR@planetalvina
Teens who have not read a book for fun A disturbing trend!
+Teens adoption of eBooks still lagsebook units purchased by age
+eBook Trends: Major Categories (units)
Source: Nielsen Books & Consumers US
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Kristen McLeanFounder & CEO, Bookigee@BKGKristen
Marianna RicciutoDigital Commerce Manager, Harlequin Teen@MariannaR80
Jean FeiwellPublisher, Swoon Reads, Macmillan@SwoonReads
Sean MossDigital Marketing Officer, Walker Books@seanpmoss
Alvina LingExecutive Editorial Director, LLBYR@planetalvina
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