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www.umbel.com 1© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
U M B E L ’ S O F F I C I A L S X S W P A R T Y F T . B L O C P A R T Y
www.umbel.com 2© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
We're an Austin-based company who works with sports and entertainment companies, brands and retailers to help them unify and collect customer data so they can create high-value custom segments and personalize marketing campaigns.
We're passionate about making data beautiful and actionable while protecting the data rights of all. We're also passionate about luchadors, breakfast tacos and throwing really awesome SXSW parties.
First, who's Umbel?
L E A R N M O R E A B O U T U S A T U M B E L . C O M
W H A T
W H E N
W H E R E
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential www.umbel.com 3
W H O
H O W
Data Disco: Umbel’s 3rd annual SXSW interactive party, featuring Bloc Party
Opening Night of SXSW: 8pm March 11, 2016
ACL Live at The Moody Theater, Downtown Austin
SXSW Interactive, Gold, and Platinum badge holders & limited general admission
Get in on the party by becoming an official sponsor!
www.umbel.com 4© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
The Venue
ACL Live is Austin's premier concert venue. In addition to hosting the Austin City Limits TV show, the 2,750-seat theater presents acts ranging from Willie Nelson to Robin Thicke. With three seating levels, there's not a bad seat in the house. In fact, every seat is within 75 feet of the stage. There are 12 bars and 14 restrooms, so lines are mercifully short even during major concerts. The theater is located next to the upscale W Hotel and within walking distance of several trendy bars and restaurants.
2,750P E R S O N V E N U E
12F U L L B A R S
+
ACL LIVE AT THE MOODY THEATER 310 W WILLIE NELSON BLVD AUSTIN, TX 78701
75 feetM A X D I S TA N C E F R O M S TA G E
+
www.umbel.com5
© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
The CrowdLAST YEAR’S CROWD WAS YOUNG, SOCIAL MEDIA SAVVY, AND REALLY IN LOVE WITH MODERN FAMILY.
MOST POPULAR SKILLS WERE SOCIAL MEDIA & MARKETING
MOST LIKELY TO DRIVE A JEEP
YOU CAN FIND THEM BINGE WATCHING THE OFFICE
ALMOST EQUAL MALE & FEMALE
WITH AN AVERAGE AGE OF 37
MOST WERE SINGLE WITH AN
AVERAGE INCOME OF ABOUT $85K
IT ’S A BRAINY CROWD, WITH
OVER 60% COLLEGE GRADS
www.umbel.com 6© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
L A S T Y E A R ’ S L I N E W R A P P E D A R O U N D A C I T Y B L O C K — WE HAD OVER 15,000 RSVPS
www.umbel.com 7© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
W E A L S O G A V E A W A Y L U C H A D O R C A P E S , W H I C H W E R E S O P O P U L A R P E O P L E W E R E B R A G G I N G A B O U T S T E A L I N G T H E M O N I N S T A G R A M A N D D R E S S I N G U P T H E I R D O G S .
THEY EVEN MADE GREAT
POCKET SQUARES!
www.umbel.com 8© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
2014 / / LOCAL NATIVES 2015 / / SPOON 2 0 1 6 / / B L O C PA R T Y
The BandBIG BAND FOR A BIG PARTY
The last two years we’ve had some amazing bands — Local Natives & Spoon. This year we’re excited to announce that the English indie rock band Bloc Party will headline our party!
www.umbel.com 9© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
So… interested in joining the party?(OF COURSE YOU ARE)
OUR TRUSTY MASCOT EL UMBEL IS SURE
TO DROP BY
www.umbel.com 10© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
21
Lounge PackageSERIOUS TREAT YO’ SELF (& YOUR VIPS) OPPORTUNITY
VIP Deluxe
SponsorshipIT ’S OFFICIAL. YOU’RE THE LIFE OF THE PARTY.
The Bar
SPONSORSHIPSL E T ’ S G E T D O W N T O P A R T Y B U S I N E S S
www.umbel.com 11© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
Company logo displayed on the TVs behind each bar at ACL Live Opportunity to brand a signature drink (promoted via table tent signage on the bar)
10 tickets for you and your guests Includes guaranteed entry to party, mezzanine level ticket, open bar, and heavy appetizers
Access to Umbel’s event photographer and videographer Social media promotion and logo featured on the Umbel party website
V I P T I C K E T S
E X T R A P E R K S
B R A N D E D B A R S
$20,0001Sponsorship*The Bar
Contact AnneMarie Schindler at aschindler@umbel.com to learn more about this package
*The Bar Sponsorship is exclusive to 1 sponsor
www.umbel.com 12© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
Opportunity to decorate 1 of 5 mezzanine VIP lounges Use ACL Live’s lounge furniture or bring in custom lounge furniture In-lounge TV to display custom video
20 tickets for you and your guests Includes reserved concert seating, open bar, and heavy appetizers
30 second spot or static image displayed on TV’s throughout venue (will rotate with other sponsor content) 30 second spot or static image for Ziris Canvas digital signage boards near general admission bars
Access to Umbel’s event photographer and videographer Social media promotion and logo feature on the Umbel party website
V I P T I C K E T S
PA R T Y C O - B R A N D I N G
E X T R A P E R K S
B R A N D E D V I P L O U N G E
Lounge Package$30,000
VIP Deluxe 2
Contact AnneMarie Schindler at aschindler@umbel.com to learn more about this package
www.umbel.com 13© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
Branded VIP LoungesIncluded in this package is the opportunity to brand a VIP lounge complete with custom furniture and digital signage.
BYOS = BRING YOUR OWN SWAG.
www.umbel.com 14© 2015 Umbel Corp. All Rights Reserved | All Content Proprietary and Confidential
Have something bigger & badder in mind?
Last year we convinced 3,000 strangers that capes were cool, so we’re pretty much game for anything.
Email aschindler@umbel.com to chat.
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