UK Search Landscape Report...Top 25 Advertisers in May 2016 How do Search Strategies Differ? Share...

Preview:

Citation preview

UK Search Landscape Report House & Home

May 2016

© 2016 Net Media Planet Ltd. All Rights Reserved

www.nmpilondon.com

1

Beds – p.2

Agenda

Carpets – p.7

Kitchens – p.12

© 2016 Net Media Planet. All Rights Reserved

www.nmpilondon.com

Share of Search

Search Landscape Matrix

Position Coverage

Unique Ad Copy Usage

Share of Search

Search Landscape Matrix

Position Coverage

Unique Ad Copy Usage

Share of Search

Search Landscape Matrix

Position Coverage

Unique Ad Copy Usage

Sofas & Armchairs– p.17 Share of Search

Search Landscape Matrix

Position Coverage

Unique Ad Copy Usage

Beds

3 3

Top 10 Advertisers in May 2016

Who has the Largest Share of Search?

Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of

all adverts, weighted by keyword search volume.

Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience

4 4

Top 25 Advertisers in May 2016

How do Search Strategies Differ?

Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.

Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.

Keyword Coverage (%)

Ave

rag

e P

osi

tio

n

5 5

Top 10 Advertisers in May 2016

Who has the Best Positional Strategy?

Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+

across the keyword set analysed.

Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,

generating a higher CTR.

Nu

mb

er

of

Ap

pe

ara

nc

es

% of ads in positions 1-3 % of ads in positions 4+

6 6

Top 10 Advertisers in May 2016

Who does the Most Unique Ad Copy Testing?

Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the

keywords analysed.

Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a

high relevancy to the individual search terms.

% o

f U

niq

ue

Ad

Co

pie

s

Carpets

8 8

Top 10 Advertisers in May 2016

Who has the Largest Share of Search?

Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of

all adverts, weighted by keyword search volume.

Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience

9 9

Top 25 Advertisers in May 2016

How do Search Strategies Differ?

Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.

Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.

Keyword Coverage (%)

Ave

rag

e P

osi

tio

n

10 10

Top 10 Advertisers in May 2016

Who has the Best Positional Strategy?

Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+

across the keyword set analysed.

Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,

generating a higher CTR.

Nu

mb

er

of

Ap

pe

ara

nc

es

% of ads in positions 1-3 % of ads in positions 4+

11 11

Top 10 Advertisers in May 2016

Who does the Most Unique Ad Copy Testing?

Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the

keywords analysed.

Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a

high relevancy to the individual search terms.

% o

f U

niq

ue

Ad

Co

pie

s

Kitchens

13 13

Top 10 Advertisers in May 2016

Who has the Largest Share of Search?

Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of

all adverts, weighted by keyword search volume.

Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience

14 14

Top 25 Advertisers in May 2016

How do Search Strategies Differ?

Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.

Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.

Keyword Coverage (%)

Ave

rag

e P

osi

tio

n

15 15

Top 10 Advertisers in May 2016

Who has the Best Positional Strategy?

Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+

across the keyword set analysed.

Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,

generating a higher CTR.

Nu

mb

er

of

Ap

pe

ara

nc

es

% of ads in positions 1-3 % of ads in positions 4+

16 16

Top 10 Advertisers in May 2016

Who does the Most Unique Ad Copy Testing?

Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the

keywords analysed.

Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a

high relevancy to the individual search terms.

% o

f U

niq

ue

Ad

Co

pie

s

Sofas & Armchairs

18 18

Top 10 Advertisers in May 2016

Who has the Largest Share of Search?

Share of Search Report The Share of Search results are calculated using advertiser’s keyword coverage and average position of

all adverts, weighted by keyword search volume.

Insights Advertisers that have a higher Share of Search will achieve a greater reach with their target audience

19 19

Top 25 Advertisers in May 2016

How do Search Strategies Differ?

Share Landscape Matrix The Search Landscape Matrix report gives an indication of the strategy of each advertiser to their competitors.

Insights Advertisers in the top right quadrant are highly visible across the search terms analysed.

Keyword Coverage (%)

Ave

rag

e P

osi

tio

n

20 20

Top 10 Advertisers in May 2016

Who has the Best Positional Strategy?

Top 3 Position Coverage The Top 3 Position Coverage chart shows the percentage of adverts in positions 1-3 versus positions 4+

across the keyword set analysed.

Insights Advertisers with high top 3 position coverage have greater visibility on a search engine results page,

generating a higher CTR.

Nu

mb

er

of

Ap

pe

ara

nc

es

% of ads in positions 1-3 % of ads in positions 4+

21 21

Top 10 Advertisers in May 2016

Who does the Most Unique Ad Copy Testing?

Usage of Unique Ad Copy The Unique Ad Copy chart shows the percentage of adverts with unique ad copy messaging across the

keywords analysed.

Insights Advertisers with high unique ad ratio are typically seen as differentiating their ads in order to have a

high relevancy to the individual search terms.

% o

f U

niq

ue

Ad

Co

pie

s

Contact Us For Your Free Audit

Tel : +44 (0)20 7186 2100 Fax : 020 7186 2100

3 Suncourt House, 18-26 Essex Rd London N1 8LN

© Net Media Planet Ltd, All Rights Reserved www.nmpilondon.com

Recommended