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Private &Confidential
UCO —— Absolute Leader in Beauty Ecommerce
UCOLeader in Beauty
Ecommerce
Full Channels
Ecommerce Partner
New Retail –extending offline
resources
Social and Content Marketing/Brand
Incubation
• 20+ Tier 1 Tmall stores• 40+ Brands on all channels• 66%Tmall, 20%VIP, 14% JD, RED,
wechat…• RMB3.5B+ (USD500M+)GMV
• Q3 Testing and start 500 CS shops by end 2018
• Covering over 10,000 CS shops in 2 years
• Brand Incubation via KOL and social marketing
• Social and Content marketing service partner that combines Ecommerce conversion and social index
Private &Confidential
2017 China Beauty Sales by Channel
67 13%
98 19%
150 29%
160 31%
35 6%
10 2%
Department Store
Key Account
CS shop
EC
Direct Sales
Other
Unit : 10 billion RMB
Data Resource : Euromoniter ;
CITIC Securities ; China Tax
China 2017 Beauty EC- B2C Sales by Platform
Tmall
52 Billion 55%
JD.com
15%
VIP.com
15%
Jumei.com;
Kaola.com ;RED
& others
15%
Tmall JD.com VIP.com Jumei.com; Kaola.com ;RED & others
Private &Confidential
China Beauty Sales by Channel Evolution from 2002-2016
• From 2009 to 2016, the market share of e-commerce channels has increased to 20.6% in beauty industry,• And in the long term, the proportion of e-commerce channels is expected to be 30%~35%.
Channel share of Chinese marketing
store supermarket EC Direct sales
Mass Beauty vs Premium Beauty Growth Rate and %
Skincare
Cosmetics
Perfume
Home Fregrance
2017 Growth Rate by Category
Skincare : 20%- 25%Cosmetics : 45-50%Perfume : 30-35%
Unit : 100 million
China Beauty Sales & Growth Rateby Category 2017
Main B2C Platforms Positioning
Higher Tier
cities(1st ~ 2nd)
Lower Tier
cities(3rd-4th)
TMALL
VIP
REDNETEASE KAOLA
Marketing and BrandingJD
Geographic distribution
Sales Driven
* Size of each platform represents GMV and market size
Premium Brands on Main B2C Platforms
2013 2014 2015 20162012
(test)
2017
• All the major beauty groups already on Tmall except Chanel• VIP and JD is 2-3 years behind Tmall when it comes to Premium brands but believe would catch up in the coming 18 months
2018
12
TOP Brands on Tmall- changes in last 4 years- Consumption UpgradeConsumer Mindset of Brand Positioning, Big Opportunity and Threats for Existing and New Brands
• Japanese Brands- coming back?• Western Brands- where are the
opportunities and threats?• Local Brand- Growth and Decline?• Korean Brand
• Fashion or Sustainable?• THAAD impact?
• Content and Social Brand (��, KOL…)- New Type of Brands?
• Consumption Upgrade• Brands with character• More High end brands in top 10 list
• Makeup growth, particularly premium make up- what is the category opportunities?
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Consumption Upgrading
2017 Nov 11- RMB1BOrders No. 2.5M
DSR of 20 shops>35%above average beauty shops
1000+ staff
>80% yearly sales growth
10 shops>100M; 6 shops>50MEstimated 2 shops > 1 billion 2018
Wholly-owned subsidiary of listed company
10 warehouse 50000 sqm2
ISO27001 certification (an Internet Security certificate)
GMV>3.5 BILLION (550M USD)
IN 2017
UCO — Quick Numbers
Private &Confidential
UCO is ABSOLUTE LEADERas Service Partner For PremiumBeauty Brands
We Operate 10 out of top 17 Premium Brands who have official presence in the key B2C platforms
Premium Brand Operation
Private &Confidential
EXPERIENCED TEAM FROMINDUSTRY LEADING COMPANIES
Content & Social - Sunnie Shao
B2B Distribution - Iris Chien
Tmall Operation - Anne Guo
Customer Service - Tina Ni
Supply Chain & IT - Long Wong
Business Development – Nancy Xue
Private &Confidential
UCO �������� ���������
Private &Confidential
UCO — ����
Private &Confidential
New Retail Extending
Offline Resources
New Retail — We Cover Total Online & Offline
ProvincesDistributors
DepartmentStores
Watson’s Stores…
CS Shops
Counties
Offline POS
Supplier Chain Integration
Data integration
User Experience offline
Enhancing Offline customer contact and sales
Private &Confidential
Private &Confidential
Social and Content Marketing
Brand Incubation
Private &Confidential
Private &Confidential
Private &Confidential
E-Commerce & Marketing Showcases
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