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Typo graphy Basics II. Typography. Legibility: The quality in a typeface design that affects the speed of perception: the faster, easier, and more accurate the perception, the more legible the type. Typography. Legibility. Legibility. Strong legibility. Weaker legibility. Typography. - PowerPoint PPT Presentation
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TypographyBasics II
Typography
Legibility: The quality in a typeface design that affectsthe speed of perception:
the faster, easier, and more accurate the perception, the more legible the type.
Typography
Legibility LegibilityStrong legibility Weaker legibility
Typography
Readability: the ability to easily read and comprehendextended amounts of text (body text or body copy).
Typography
Readability
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
Weak readability
Stronger readability
Typography
Typography
Typography
readabilityreadability
Typography
readabilityreadabilityThe irregular shape of the tops of lowercase letters allowus to read them quickly as a shape. Shape recognition vs. letter recognition
Typography
readabilityreadability
Typography
readabilityREADABILITYThe shape of the word is more unusual, thus more memorable.
Typography
The highest level of legibility and readability is attained through careful consideration of:
Typography
• typeface design
• letterspacing
• word spacing
• line spacing
• and other typographic refinements
Your selection of a typeface should be based on;
Typography
• the project and it’s message
• the audience
• the conditions in which it will be viewed
• and how much copy is being read.
Typography
Typography
List three things that make this text difficult to read
Typography
Typography
The intention:DON”T READ THIS NOTICE!
Typography
Too tight
Too loose
Normal
Word spacing
Typography
Unjustified:Equal wordspacing
Justified:Unequal wordspacing
Inconsistent spacing
Line spacing (Leading)
Factors affecting linespacing”
• type size
• x-height
• line length
• vertical stress
• san serif
• copy length
• line length
Factors affecting linespacing”• type size
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
Factors affecting linespacing”• x-height
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
Factors affecting linespacing”• strong vertical stress
Factors affecting linespacing”• sans serif
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
Factors affecting linespacing”• copy length
All I want is a proper cup of coffee,
made in a proper copper coffee pot,
I may be off my dot, but I want a
proper coffee in a proper copper pot.
Iron coffee pots and tin coffee pots,
they are no use to me, if I can’t have
a proper cup of coffee, then, I guess,
I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
Factors affecting linespacing”• line length
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.
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