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8/12/2019 Types of Corp Parts Sep11
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India has the world's largest child population
at 400 million.
-More than 50 children are malnourished
-50 children between ages 6 to 18 do not go
to school
CRY supported project Kajla Jana Kalyan Samiti (KJKS), West Bengal
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CRY supported project ADHAR, Orissa
CRY has been able to
change the lives of more
than 2 million children
- by supporting more than
300 grassroots NGOs
- in over 5,000
communities in villagesand slums
- across 21 states in India
- with support from more
than 200 corporate houses
Help us enable change for
many more.
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Corpus Funding
Institutional funding
Cause RelatedMarketing (CRM)
SponsorshipFinancial fundingfor ongoing projects
or Direct ProjectFunding (DPF)
Pay Roll Giving (PRG)
How you can partner with CRY
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The management can choose to match the
total donation collected by employees, oragree to donate a fixed amount per month
on behalf of the employees.
Pay Roll Giving (PRG)
Through the method of Pay Roll Giving,
employees voluntarily donate a fixed sum, that
is deducted from their salary, on a monthly basis.
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Quick and easy way to contribute
Doesn’t require monthly reminders
Donations can start as low as ` 100 a month
Involves almost no paperwork
Easy to set up and maintain
Advantages of PRG:
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The partnership with CRY is
announced to employees through
emailers, posters and other
communication.
CRY makes a
presentation
to employees.
Employees interested
in donating through
Pay Roll Giving, sign up
by filling a simple form.
Completed forms
are handed over
to HR/pay roll.
HR/pay roll consolidates
deductions every month
and includes an equivalent
amount from theorganisation’s side.
A consolidated cheque is
handed to CRY on a monthly
basis. This amount goes
towards supporting CRYprojects in India.
How PRG works:
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Some of our PRG relationships:
CRY has an ongoing partnership
with the Bharti Foundation
with 5 companies under theBharti umbrella.
More than 300 employees of
Keane, Bangalore haveenrolled for Pay Roll Giving
programme with CRY.
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Direct Project Funding (DPF)
You can support CRY by directly
funding one of our 220 projects
across the country.
These projects work to resolve
children’s issues like education,
healthcare, child labour and
discrimination.
Map is for representative purposes only
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You get qualitative and quantitative progress
reports of the project every 6 months.
All donations are tax exempted under
Section 35AC.
Once a year, a core team from your organisation
can visit the project site, to witness the process of
change for themselves.
You can identify projects that are in keepingwith your CSR agenda.
You can share the tangible impact made to the project
supported, with your stakeholders.
Advantages of DPF:
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• Focusing on predominant issues in
a particular geographical area
• Working with local children, their
families and the local government
• Finding customised solutions
to bring sustainable change
• Act as a facilitator between
you and the NGO we partner with
• Ensure complete transparency in
all our operations
• Share an annual evaluation
report on the progress and
impact of the project
To bring about sustainable change by: In order to be accountable, we:
Working together with you
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One of our DPF partners:
Starting in 2010 Aviva Life
Insurance Company began a
3 year partnership with CRY,lending support to 7 CRY
projects across the country.
Aviva
Drawn by Pranav
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Cause Related Marketing is an
activity through which a corporate
can donate proceeds or a fixedpercentage from the sale of one or
more of its products, towards CRY.
Cause Related Marketing (CRM)
Drawn by Priyanka
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What s in it for you?
CRM can promote your brand as a
socially responsible one.
Customer relationship/loyalty to the
brand is strengthened.
A competitive edge for a parity product or
service is built.
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Procter & Gamble: one of our biggest CRM partners
In its 5th year, Project Shiksha – our partnership with P&G – continues to focus on “Right to
Education” for all children. Shiksha is P&G’s single biggest connect of the consumer to the
cause.
“Our choice to partner with CRY speaks of the common vision we share and our passion to
help provide education to millions of marginalised children in India. We have together
touched and hopefully improved the lives of over 90,000 children across 602
communities. Padhega India, Toh Badhega India.”
—Mr. Sumeet Vohra, Marketing Director, P&G Case stories on Project Shiksha
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Our CRM relationship with the
Oberoi Group
We reach out to the clientele
of the Oberoi Group of Hotels
through a co-brandedenvelope placed in every
guest room. This carries
information about our
initiatives and encourages
guests to donate towards the
cause of child rights.
Drawn by Manvi
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Institutional funding
You can also fund our institutional costs such as costof IT, Volunteer Action, etc. and contribute to thesmooth functioning of processes within CRY.
Corpus funding
We also accept donations towards building a Corpus Fund thatensures organisational stability for the future. It ensures that CRYis able to continue funding projects even during a recession orunexpected lean period. This fund also enables CRY to undertakeemergency funding (during natural calamities or disaster etc.).
Other partnerships
Sponsorship of/participation in events/activitiesWe also accept corporate sponsorships to cover the costs oforganising our events, activities or campaigns.
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Olympian Abhinav Bindra at the 5Cs
2009 opening ceremony
An 11 year-long partnership
The CRY Cadence Corporate Citizenship Challenge or
5Cs, is an annual event co-hosted by CRY and CadenceDesign Systems. Over time this event has evolved
from a cricket-based one to a mini Olympics –
reaching out to more people and increased
participation from corporates and celebrities alike.
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eClerx supports us in more ways than one
In addition to supporting a project in Maharashtra,
eClerx has also involved its employees in a Pay Roll
Giving programme, with the company matching the
collective contribution of employees.
Employees of eClerx also participate actively at CRY
events such as Sabko Shiksha Samaan Shiksha campaign
and the Standard Chartered Mumbai Marathon for cause
related marketing.
Communication to
employees on PRG
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Support through CRY World
CRY World is an online store of attractive gift
articles, decorative and household items andstationery products, many inspired by the
various creative sessions held for children.
Proceeds from the sale of CRY World items go
towards our various projects.
Bookmark for doctors
Apart from supporting some of our
projects, Ranbaxy (Fortiron) also buys
CRY World products to send to their
corporate associates.
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Support Click Rights
A street photo festival across 5 cities in India and
an online version of it will be held as a part ofour Click Rights initiative.
This will help further our advocacy by sensitising
people about the immediate actions that needs
to be taken towards ensuring quality education
to every child in our country.
Gain goodwill and visibility
This is an opportunity of corporates not just to support a good cause but also gain
visibility through online and offline coverage across the country.
An exhibition of select photographs will be held on 17th and 18th Dec in places withhigh footfall. We need sponsorship upto ` 3 lakhs for the event and that will ensure
space for the sponsor logo on promotional material and social network too.
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Thank youWe look forward to your support.
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