TWITTER - Year of Action · 2016-04-17 · JetBlue Airways g',JetBlue Jan 30 jetB1ue A_JMass...

@MBA691WhatisTwitter??#LetsGetThisPartyStarted

TWITTER

AnatomyofaTwitterPage

TwitterFeed

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Advantages

TimeEfficient

Concise

Relevant

Costeffective

AdvantagesCompatiblewiththeMillennialConsumer

THENUMBERS

2.5billionglobally.80millionintheU.S

111millionontwitter

$200billioninannualbuyingpower

85%haveacellphone78%spend2hoursadayonthatphone

THEBEHAVIOR

82%putfaithincompaniesonsocialmedia

1%respondtotraditionaladvertising

Majorityvaluegenuinecharacteristics,HUMANconnection

Disadvantages

#RecommendationsMarketingandPR

PromoteSales BefriendInfluencers

Culture: SeanWilliams@BostonMo

Food: JamieBissonnette@JamieBiss

Business:Dharmesh Sha@Dharmesh

Social: Jonothan Soroff@Jonathan_Soroff

#RecommendationsCustomerService&TeamInvestment

Whatdoesthecustomerwant?

Immediategratification

Instantrecognition

Fastsolutions

Howdoyoumakeithappen?

Constantmonitoring

24/7Response

Keeptheconversationalive

You are cordially invited to Twitter

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