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Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Business Integration with Clarity
Twitter Brown Bag Presentation Created by Valerie Hernandez
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Agenda
• Overview of Twitter
• Advantages of using Twitter
• Best practices on creating an account
• How Twitter is used as a recruiting tool
• Conclusion/Next Steps
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
What is Twitter?
• Twitter is a real-time social networking and micro-blogging service that enables its users to read other users’ updates (known as tweets), which are text-based posts of up to 140 characters in length
• Third most popular search engine following Google and Youtube
• Approximately 500 million users
• Over 340 million tweets a day (that’s 1.6 billion weekly!)
• Created in 2006 and headquartered in San Francisco, CA
• Twitter is fully searchable, free and easy to set up and use
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
The Evolution of Communication
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Advantages of Using Twitter
• Powerful tool for obtaining news and information in real-time
• Stay up to date with the latest trends and what is valuable to you
• Share information
• Excellent networking channel
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Creating an Account is Easy and Simple
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Creating an Account
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Example of a Twitter Account
8
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Example of a Twitter Account
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Example of a Twitter Account
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
pureIntegration Twitter Page Example
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Best Practices of Using Twitter
• Use a professional profile picture
• Utilize your bio space
• Pick a simple, findable username
• Follow lots of people
• Tweet about things that matter in your field
• Use hashtags
• Make tweets authentic
• Privacy Settings
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
How Twitter will be used for Recruiting
• Tweet jobs • Search for active and passive candidates • Ask followers to retweet job postings • Get an edge on the competition • Get up to speed on a skill or function • Connect with fellow employees and other recruiters
on twitter • Tweet about company events, employee
testimonials, news and perks • Tweet links to interesting industry-related content
articles
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Follow us on Twitter, You Must
Yoda says…
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Recruiting Team’s Twitter Usernames
Recruiter Name Twitter Username
Twitter Accountame
Valerie Hernandez ValerieatPI Val@pureIntegration
Cecilia Almaraz CaitlinatPI Cecilia@pureIntegration
Selome Kidane SelomeatPI Selome@pureintegration
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Twitter Impacts Lives
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
Conclusion/Next Steps
• If you don’t already have a twitter account, create one
• Once you create your account, start building your network by connecting with fellow employees
• If you have a twitter account, enhance your network by following PI recruiters
• Talk to Lisa if you are interested in learning more about using Twitter for company-related purposes
• HR Recruiting uses Twitter as a recruiting vehicle
Pure Integration, LLC Confidential & Proprietary, All Rights Reserved
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