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8/8/2019 Twill Tape Branding Guidelines
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Brand Guidelines 2009
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twill tape, LLC Branding Guidelines 2009 2
Brand Overview
twill tape is an online store selling hand made clothes as
well as functional home decorations. twill tape customers
values the care and love that goes in to the production of
their goods. They like to know theyre supporting a persons
hard work and not a corporation.
To relate to these points the look and feel twill tapes brand
has a classic homey feel. Incorporated are colors, styles
and typefaces that evoke these feelings.
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twill tape, LLC Branding Guidelines 2009 3
Building the Logo
The ascenders and
descenders have been
shortened the width of
the ts vertical.
We started with the
name in all lower case
at the clients request.
The type face is Bodoni
MT Book
The tag line is typeface
Edwardian Script ITC.
The web address is also
in Bodoni MT book with
kerning tightened to -40
The kerning has been
tighten up to -40.
The twill tape logo includes the name, tag line and web
address. These elements will get combined to create a
badge that will be the primary brand identity.
twilltape.etsy.com
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twill tape, LLC Branding Guidelines 2009 4
The nal complete logo
has specic relationships
dictating the size and
spacing of the elements
The tag is placed below
the name. The length is the
distance from the beginning
of the w to the end of the
p. Its positioned so the
top of the l is even with
the bottom of the p.
The length of the web
address is the distance
between the vertical of the
t in tape and the end of
the e.
Finally the web address is
centered below the other
2 elements at an es
distance from the bottom of
the fs descender.
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twill tape, LLC Branding Guidelines 2009 5
Bodoni Regular
Bodoni Bold
Edwardian Script
a b c d e f g h i j k l m n o p
q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
a b c d e f g h i j k l m n o pq r s t u v w x y z
A B C D E F G H I J K L M NO P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
a b c d e f g h i j k l m n o p
q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
FontThe voice of twill tape is artful. It needs to reect the
character of modern hand made goods. For this reason
the primary brand fonts straddle the line for old world and
modern.
Bodoni is the quintessential
modern serif typeface.
Its designed to have the
elements of hand written
fonts, but takes those
elements past their natural
state and in to a modern
world.
Edwardian Script is also
based on hand written
script and includes someof the most elegant letter
forms of any typeface
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twill tape, LLC Branding Guidelines 2009 6
Colors
Primary
Secondary
462
28, 48, 71, 72
88, 69, 40
40%
467
3, 12, 34, 10210, 194, 149
40%
317
24, 0, 7, 0
187, 231, 230
40%
366
29, 0, 45, 0
189, 255, 138
40%
100
0, 0, 58, 0
243, 236, 122
30%
196
0, 23, 5, 0
233, 197, 203
40%
156
0, 24, 49, 0
236, 193, 130
40%
PMS
CMYK
RGB
TINT
PMS
CMYK
RGB
TINT
PMS
CMYK
RGB
TINT
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twill tape, LLC Branding Guidelines 2009 7
Preferred Logo Treatments
The primary preferred logo
treatment contains the
logo, a striped background,and a decorative border.
One Color
Reversed on dark
backgrounds
Primary
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twill tape, LLC Branding Guidelines 2009 8
Preferred Logo Treatments
The second preferred logo
treatment also contains the
logo, a striped background,and a decorative border.
Secondary
One Color
Reversed on dark
backgrounds
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twill tape, LLC Branding Guidelines 2009 9
Other Logo Treatments
This avatar can be used on
social networks to identify
the brand where the fulllogo cannot be used, or
would not be appropriate
or legible.
Avatar
One Color
Demonstration of small size
readability
Reversed on dark
backgrounds
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twill tape, LLC Branding Guidelines 2009 10
Other Brand Elements
Striped Background
Border Pattern
Ribbon
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Included AssetsThe following items have been created and are ready to use
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If you have questions or need any assets shown or mentioned in these guidelines,please feel free to contact me.
206-276-0476
mrdavidgjames@gmail.com
Created by David James
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