TW TeamHug2010 - Predictably and Irrationally Persuasive

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At the last TW TeamHug, I did a talk on Persuasion. It’s a summary of the two books I read recently: Predictably Irrational and Yes! 50 Secrets from the science of persuasion.

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www.fabiopereira.me

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DECOY

A -B B

a

Reciprocity

Scarcity

public <T> T get(Class<T> clazz);

Social Proof

Liking

Authority

Recommended by Doctors

Commitment and Consistency

Remember

Names

INFLUENCE MANIPULATION

References

Recommended