TV Ad Test

A Richmond company is producing a TV commercial for a Virginia college. It wants to understand how high school students planning on attending college react to a commercial “concept” under development. Please flip through the following screens using the arrow button to the right. ,

On each screen, imagine that you are watching a television commercial. Bring the photos to life in your head. Look at the pictures, read the descriptions and imagine the scene playing out in your head, as you might imagine it playing out on television. Imagine fun, current, energetic music accompanying the ad throughout. The ad opens on a shot of a young male, suddenly finding himself in a loud and fun celebration on campus. He is, awkwardly, wearing pajamas. The commercial will present a series of places and activities at college that the student finds himself part of, from academic to social to athletic.

At all times, the student looks interested, curious and engaged with what’s going on around him, but also a little perplexed at why he, and no one else, is in pajamas. Scenes will be short… just enough to give the impression that the student is enjoying himself at this college, even in his pajamas. Flip through the following screens using the buttons to review the concept. Remember to evaluate the “concept” – the scenes and story, not the people you see representing them. When finished, return to your email and click the “survey” link to share your thoughts about the concept.

Student walking on campus with large group during high-energy homecoming celebration.

Student in class – attentive, engaged.

Student socializing with friends in campus dorm/apartment.

Student in biology lab engaged in hands-on activity.

Student in campus gym climbing rock wall.

Student, surprised, suddenly finds himself in middle of the action during basketball game.

Buzzzzzzzzzzzzzzz

Student finds the ball suddenly in his hands and takes a quick shot… winning the game at the buzzer.

Buzzzzzzzzzzzzzzz

Cut to alarm clock; sound effects morph game buzzer to alarm buzzer at 6:00 a.m.

Suddenly into frame pops up the student, just having been startled awake.

Found your dream college yet?

Thank you for reviewing the ad concept. Please return to your email, and click the “survey” link to share your thoughts. ,