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Turning Shortlist Magazine DigitalExtending the reader experience
Objectives
• Build reader loyalty and dwell time
Solution
• A fully digital magazine: world’s first playable front cover; virtual try-ons; exclusive video; instant polling; competitions and more
Activation
• Markets: UK
• Blippar mention on front cover
• Prominent 2 page CTA in magazine and reminder CTAs on interactive pages
• Video message from the editor
4.4blipps per user
255,000blipps
4 min 33sdwell time per user
Turning Shortlist Magazine DigitalSee it come to life.
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