TTM

TTMTaiwan Thailand Myanmar

Team Members: Sally / Amy / Vincy / Shelly / Ken

OUTLINE

Introduction - History of Fast food

- Culture factors Question 1 Question 2 Q & A

Do you want Pickled Beets with that?

What is the Pickled Beets ?

Why the title goes like that…

Let’s take fast food as the example...

Fast Food Definition : The result of an evolutionary process in

our eating habits. Early centuries…

- Human go hunting - The discovery of sault

As times and centuries went on human beings become specialized. - Outdoor market

Fast Food Pops Out

Entrance of workforce for women

Dinners Cafeterias

Fulfilling the society needs

“Fast food became more efficient” as human can “Eat on the run”.

History of Fast food

Carl Kascher,1944

Ten years later.. McDonald’s brothers came into the scene.

Richard and Maurice

McDonald’s effect

Locations in 121 countries. 30000 McDonald’s restaurant. The food you can order in McDonald will be

different as you live in different country.By: Culture Weather Environment Perception

Cultural Factors in Fast Food Industry

http://www.youtube.com/watch?v=_UKLncvGxQ8

The Invention of Local Food in Mac’s Manu

- 1990s, Macdonald came outside the United States

In 1993, a new region was added to the empire when the first McDonald's in the Middle East opened in Tel Aviv, Israel

- Increasing percentages of company’s revenue and income from outside the United States

Example of local food in Macdonald's Manu

South Korean Taiwan

McDonald's Bulgogi burger Shrimp Burger with a rice bun and Corn Soup in Taipei

Example of local food in Macdonald's menu

New Zealand India

Germany

Hamburger Royal TS (quarterpounder with tomatoes, lettuce and a white sauce)

KiwiburgerChicken Maharaja Mac

What effects do cultural differences have on the design of fast food offerings in this reading?

Q1

Culture

Religious Belief Sense of Flavor Symbol Education Personal Value History Environment

● ● ●

Religious Belief

-India-Israel

Sense of Flavor

-South Korea-Japan

Symbol

-New Zealand

Q2：What functions in the organization are impacted by the differences in product offerings among different countries?

R&D and Production Sop(Standard Operating Procedure) : A little

difference among each country (Use Mcdonalds’ product as the example)

General Production in Every Country French fries 、 Big Mac 、 CoCa Cola

Different countries ; different products

Taiwan 、 SingaporeRice hamburger

IndiaMc Curry Pan

GermanyBeer

Marketing

Human Resource

Glo-cal view

lifestyle

culture

human

The principal of home country

Human

Finance

User local money to buy local ingredient, so exchange rate is very important.

Each year you spend 100$ buying local food

year Exchange rate($ ： NT $)

NT$ Local ingredient price

Quantity

2012 1:30 3000 10 300

2013 1:28 2800 10 280

Q & A

Any questions please feel free to ask…