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True Friends. True Friends. Mission, Vision and Values. True Friends Vision. A world where experiences and adventures are open to individuals of all abilities. True Friends Mission. - PowerPoint PPT Presentation
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True Friends Vision
A world where experiences and adventures are open to individuals of all abilities.
True Friends Mission
To provide life-changing experiences that enhance independence and self-esteem for children and adults with disabilities.
Name – What did we want?Approachable and warmDistinct experience in the
industryBroad appealImpression of connection &
strength◦Legacy of two long-time providers
Open bridge to the future
Our brand …The promise we makeThe experience we deliverAppeals to the head … and heartCreates emotional connectionInspires customers to choose us
This only happens …When we are consistentOn every levelPhone, mail, email in-personEvery experienceEvery time
Are you ready to seeApproachable and warmDistinctiveBroad appealConnection & strengthOpen to the future
True Friends CanCan-do attitudeInside and outsideWhat other organizations can’tOffer VisionProvide MissionGive work meaning
Rollout plansShare with audiences in mid-
OctoberWebsite live Oct. 11New emails Oct. 14Phone “Hello, this is True Friends”
Oct. 15◦Keep location names
Social media launch Oct. 15Go full public MEA conf. on Oct.
17Media push Oct. 21 and beyond
Metro media planSpokespeoplePitches to local new showsWatch 4 p.m. on KARE-11 Oct. 22Winter Camp featurePush in spring for summer campSummer camp feature
Social mediaFacebook, LinkedIn and TwitterMigrate existing pages into
better flowWill be asking you for help with
chatter on our new channels
Events – DevelopmentTalking with donors – ongoingTalking to service clubs Lakeside dedication at CF Oct. 13Courage North cleanupAll staff alumni gatheringGive to the Max day Nov. 14
Other itemsBusiness cardsLetterhead & EnvelopesPostcardsBanners – each siteDisplay bannersSite signsVehicles
Camp VisualsPosters, storiesAdded in the short term and long
termWhat we do and why it mattersKeep sharing those stories …
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