Trucks, Cars, and the Environment

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Trucks, Cars, and the Environment. . By Lincoln, Calvin, Ali, & Garrett . What Do you Prefer in a vehicle? . Many people prefer style, others prefer performance or fuel efficiency. The reason we conducted this study, is to find out what people of todays generation want in a vehicle - PowerPoint PPT Presentation

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What Do you Prefer in a vehicle? Many people prefer style, others prefer performance or fuel efficiency. The reason we conducted this study, is to find out what people of todays generation want in a vehicleand how they wish for it to preform.

• Up to how much more would you pay for a vehicle with better fuel economy?▫ 10%▫ 15%▫ 20%▫ 25%

• What would be your first preference in a vehicle?▫ more power▫ gas▫ diesel▫ Fuel efficient

For our survey, we used questions such as the following to get information about what people wanted in vehicles. Our first question asked how much people would pay for a car with better fuel economy. Over 50% of the answers were 15% more than the regular asking price. This helped us to see how many of us like a cheap car over a a preforming car.

question 2

More powergasdieselfuel efficeint

question 4

cartruckcrossover

question 1 (amount more

they'd pay for fuel efficiency)a) 10%

b) 40%c) 25%d) 25%

Concluding our results.After these surveys, and recording this information, we found that in each question written that fuel efficiency was the majority of the answers. We also found that people prefer trucks over cars. Overall, this suggests that people would want a truck that has a fuel efficient engine.

Hypothesis So with this information we have

learned that people want a powerful yet fuel efficient truck at the same time, which is a problem for most of the top company’s brands to overcome. I predict that Langley is moving forward in the truck industry. For the future marketing campaigns I would recommend stressing the fact that a fuel efficient truck is just as powerful as another.

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