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Triple-win:
Triple Win:Corporate Partnerships that Benefit The
Salvation Army, the Corporation, and the People We Serve
Corporate Giving Trends Companies are driving toward
restoring giving to pre-recession levels 60 percent of companies increased total
giving since 2009 48 percent of companies increased
giving by more than 10 percent Of the companies that saw increases in
giving from 2009 to 2011, direct cash was the most prevalent form of giving
Corporate Giving Trends
53 percent of corporate foundations anticipate increased giving in 2012; an additional 16 percent anticipate no change
Between 2010 and 2011, overall foundation giving grew 2.2 percent compared to a 6 percent increase in corporate foundation giving
Corporate Giving Trends
Corporate giving is increasingly focused Employee matching gift and
engagement programs are high priorities
International giving is on the rise, largely driven by significant revenue growth abroad
Triple-win Partnerships
The corporation, The Salvation Army, and the people we serve
Corporate win: HUGE PR tool Employee engagement Cobranding Increased community vitality Tax incentives
Relationship Fundraising
Approach a company as a partner, rather than a funder
Honor the gatekeeper Cash isn’t always King and the
Millionaire really may live next door Share your obstacles Be flexible with your request
Relationship Fundraising
Persistence pays off – but know when to walk away
Be strategic Maintain the relationship on
their terms
Cause-related Marketing
Product SalesPurchase PlusCobranded eventsSocial or public service marketing
Opening the Door Existing resources
Corporate partners, advisory board/committees, donors, and a donors passion
Identify your doughnut Kroc Centers Disasters “Big Ideas” Events
Making the Ask
Determine your ask What is the corporate win? Give them what they ask for—no more,
no less Concise, compelling, and concise
Triple Wins
Target DQ Grill & Chill Denali Moose
Tracks Best Buy Buffalo Wild Wings Caribou Coffee MorseKode Polaris Industries
For Discussion…
How do we collectively respond to the globalization of corporate partnerships?
What steps can we take to encourage leadership to embrace our response?
How do we accomplish the above while maintaining our local autonomy and authority?
Resources LinkedIn Group: “Salvation Army USA
Grantwriters” http://www.linkedin.com/groups?gid=4158305&mostPopular=&trk=tyah
Grantwriting in a New Media Landscape: Forum on Policy & Procedures and How They Might Improve
Committee Encouraging Corporate Philantropy: http://www.CorporatePhilanthropy.org
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