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Trends & Predictions for 2015
When we meet, we change the world.
http://youtu.be/BeyNb7Nft9o
Today’s Discussion
• Global Outlook• Industry Forecast• Latest Predictions from MPI Members• Resources• Open Discussion
Global Outlook
This World Economic Forum report explores…
• Important trends which we will face in the coming year.
• Emerging issues and technologies that will shape our world beyond the coming year into the next decade.
• Challenges and opportunities of the coming 12–18 months.
Two Major Themes
• These two areas are intricately linked.• Long-term economic prosperity is dependent on
environmental sustainability.
EconomyEnvironment
Relevancy to Industry#2: Persistent Jobless Growth
• Employment levels will maintain or decrease.• Organizations within our industry plan to increase hiring
and invest more in employees.
#9: Increasing Water Stress• There are challenges with both water resources and
access to water.• CSR continues to be top of mind within our industry.
#10: Growing Importance of Health in the Economy• Improving health of citizens can directly result in
economic growth.• Wellness is an ongoing trend within our industry.
Issue To Watch
• This is the ability of computers to read, interpret and act on our thoughts.
• Anticipate innovations that will transform the way we learn, communicate and control devices.
• Imagine the possibilities over time…− Control the cursor on a computer screen or the
pointer device when giving a presentation− Hands-free interaction with mobile devices
Challenges Present OpportunitiesNorth America• Challenge: Adapting to climate change• Opportunity: Continue sustainability practices
Europe• Challenge: Fostering economic growth and innovation• Opportunity: Consistently promote value of industry
Latin America• Challenge: Education and skills development• Opportunity: Explore education resources/attend events
Industry Forecast
American Express reports meetings are ‘back in business.’
• Meetings are expected to play a critical role in a return to business fundamentals, and this trend should help drive the long-term health of the industry.
• Meeting budgets are likely to show positive movement, either through growth or less of a decline than was seen previously.
PREDICTIONNorth
AmericaEurope Asia
PacificCentral/South
America
Number of Meetings
+0.3% +0.4% +2.1% +0.1%
Number of Attendees per Meeting
+0.2% -1.0% +1.3% +0.5%
Number of Days per Meeting
2.3 2.2 4.0 2.4
Source: American Express
PREDICTIONNorth
AmericaEurope Asia
PacificCentral/South
America
Overall Meeting Spend Within Organization
+0.3% -0.7% +0.2% +0.9%
Individual Budgets
-0.2% -0.4% -1.5% +1.2%
Group Hotel Rates
+4.6% +1.1% +4.3% +2.3%
Source: American Express
Top 5 Meeting Destinations Based on ActivityNorth
AmericaEurope Asia Pacific Central/South America
Chicago London Singapore Rio de Janeiro
Orlando Paris Hong Kong/Macau Riviera Maya/ Cancun
Las Vegas Barcelona Shanghai Ciudad de Panama
Atlanta Amsterdam Sydney Sao Paulo
San Diego Berlin BaliCartagena de Indias/
Bogota
Source: American Express
Top 3 Cities with 2015 Hotel OpeningsNorth
AmericaEurope Asia South America
New York (31) London (38) Jakarta (15) Cartagena (5)
Chicago (12) Munich (17) Chengdu (14) Lima (4)
Miami (11) Istanbul (15) Sanya, China (13) Montevideo (4)
Note: Figure in parenthesis is number of hotel openings.
Source: American Express
TOP CONCERNNorth
AmericaEurope Asia Central/South
America
Economic/Political Instability Concerns
23% 34% 38% 32%
Currency/Exchange Rate
11% 4% 9% 21%
Environmental Issues/Green
3% 3% 2% 0%
Safety Concerns 23% 18% 32% 16%
Perceptions around “resort” destinations for meetings
40% 41% 18% 32%
Note: Figures in red indicate highest response for each region.
Source: American Express
STR, Inc. Reports on U.S. Hotel Industry
“We’re seeing strong demand growth with a relatively flat supply growth providing the industry a nice gateway to end the year and continue into 2015.”
Source: STR, Inc.
Source: STR, Inc.
Source: STR, Inc.
Source: STR, Inc.
STR, Inc. Reports on Meeting Planners
Source: STR, Inc.
Source: STR, Inc.
Source: STR, Inc.
Latest Predictions from MPI Members
Meetings OutlookTM
Summer 2015 Edition
MPI’s quarterly report indicates continued intelligent growth in the meeting and event industry.
(Published August 2015)
Key Findings
• Meeting professionals showing a renewed focus on attendee “wants” – big-name speakers, entertainment and shoulder days.
• Only 17 percent of respondents are doing nothing to plan for the communication styles of the numerous generations of attendees; 40 percent comprehensively tailor planning for every event with this challenge in mind.
Key Findings
Key Findings
Key Findings
Resources
MPI WebsiteDiscover more at www.mpiweb.org.
Meetings OutlookTM
Published quarterly, this report presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. It is developed in partnership with the Visit Denver, The Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.
www.mpiweb.org/meetingsoutlook
Meetings Move Us Forward is a grassroots resource created by MPI to help teach members how to talk about the meeting and event industry in a consistent and meaningful way using a common language.
www.mpiweb.org/forward
Meetings Mean Business Coalition
Open Discussion
Thank You
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