TRENDS LOW TEMPERATURE WASHING - AISE

Modern detergents enable savings in energy and greenhouse gas emissions

• Energyconsumedbythewashingmachinetoheatthewater=Largest environmental impactofthedetergentacrossalllifecyclestages

• Washingat lower temperatures : apivotaldrivertoimprovetheoverallsustainabilityprofileofthelaundryprocess

• Detergentmanufacturersandtheirsuppliershaveinvestedsignificant R&D efforts inrecentyearstoimprovethewashingperformanceofmoderndetergentsatlowtemperatures(30°Corless).

• No burden shift asthekeycleaningingredients(e.g.surfactants,enzymes)arebiodegradableanddonotcauseadverseeffectsontheenvironment.

Engaging consumers is key• Adaptlaundryhabitsandwash at reduced temperatureswhereappropriate• Detailedguidanceonwww.iprefer30.eu• Lowertemperaturesarealsogentlerforcoloureditemsandforfabriccare• Engagementisbestachievedbyagenuinemulti-stakeholder collaboration

A.I.S.E. promotes low temperature washingA.I.S.E.iscommittedtoacirculareconomyandsustainability,aimingtoreducetheenvironmentalfootprintallalongthelifecycleofdetergentsandmaintenanceproducts.Thisisachievedthroughthedevelopmentandimplementationofthefollowingrelevantactivities:

LOW TEMPERATURE WASHING

SouRcINg pRoDuctIoN uSE END-of-LIfE

2

KEy fActS:InEurope,in2017

• 40 billionwashloadseveryyear;1100washesstartedeverysecond

• 40°C cycleisstillthemostpopularprogram• DifferentconsumerhabitsacrossEUregions:Scandinavia:46,2°;SouthernEurope:39,7°

49°42,6°T°

1996

2017

AVERAGE EU WASH

LIFE CYCLEANALYSIS

ENERGY USE PHASE

Sustainable Design: ViatheA.I.S.E.CharterforSustainableCleaning• Productcriteriaincludelowtemperaturerequirements

• Implementedbyabout25% of the laundry detergent brandsacrossEurope

Sustainable consumption:• “Washright”campaign(1997-2001)• Cleanrightbestusepanels(featuredonbillionsofpacks)since1997

• www.cleanright.euindustryportalsince2008

• Unique“Iprefer30°”campaign(2014-2016)jointlywithotherstakeholders,suchasapplianceandtextilesindustry,retailers,authorities-www.iprefer30.eu

DESIgN

©A.I.S.E.December2017

International Association for Soaps,Detergents and Maintenance products

www.aise.eu

INDUSTRY INNOVATION TRENDS