Trend Merchandising Directive

10 Things

We Love for FallHandbag and

Jewelry TREND

Set Up Guide

10 Things

We Love for Fall

Fashion Trend Presentations accomplish

two KEY GOALS

1. Educate customers on what is TREND RIGHT.

2. Pull trend related items together creating a one stop shop

for the most sought after items.

10 Things

We Lovefor Fall

1. CROCO HANDBAGS

2. TOTES

3. CROSSBODY HANDBAGS

4. SCARFS

5. TIGHTS

6. EXOTIC BELTS

7. MULTI CHAIN NECKLACES

8. BOYFRIEND WATCHES

9. AGAT SLICED NECKLACES

10.COLORED GLOVES

10 Things

We Lovefor Fall

10 Things

We Love for Fall

•Collateral

22 x 28

Place the 10 Things Montage Sign throughout handbags, jewelry and

accessories - extra signs should be utilized at mall entrances.

NOTE: If this sign is used on a secondary trend table, use the appropriate 8.5 x 11 or 5.5 x 7

corresponding trend sign on the table as well.

10 Things

We Love for Fall

8.5 x 11

10 Things

Key Item

•Collateral

10 Things

We Love for Fall

5.5 x 7 Synergy Signs

Synergy Signs are for all un signed fixtures or caselines housing one of the 10 Things.

Repeatedly calling out the 10 Things throughout the Accessory department strengthens and confirms the in store campaign , and confirms

to customers that DILLARD’s is the headquarters for the latest TREND RIGHT items!

•Collateral

10 Things

We Love for Fall

SYNGERGIZE and Reinforce throughout the the area

by placing 5.5 x 7 signs on all 10 Things merchandise.

10 Things We Love for Fall

CROCO

1 TABLE - Better Brands

1 TABLE - Moderate Brands

Larger stores will select 1 table in better handbags and 1 table in moderate

handbags for the 2 CROCO 10 Things statements .

Smaller stores may only be able to dedicate one table to CROCO in handbags

- if this is the case, dedicate this table to better brands and set up the moderate

brands presentation in an adjacent , high traffic, visual location.

Collateral:

CROCO Better

Table Presentation

CROCO Moderate Table Presentation

We Love for Fall

TOTES

TOTES must HANG T Stand / 4 Way / Table T Stand.

1 Kate Landry $69 TOTE Presentation - T Stand

1 or 2 Francesco Biasia $198 “EMILY” TOTE Presentation(s) – T Stand or 4 WayAll Stores will receive the “EMILY III” croco patent TOTE – key item sign coming soon. Salon Handbag stores will also

have the “EMILY IV” crinkle leather TOTE – key item sign below .

1 multi brand TOTE Presentation – 4 Way

10 THINGS

Collateral:

Totes HANGING Presentations

We Love for Fall

CROSSBODY HANDBAGS

CROSSBODY HANDBAGS must HANG T Stand / 4 Way / Table T Stand.

1 SAK $49 CROSSBODY Presentation - T Stand

1 multi brand CROSSBODY HANDBAG Presentation – 2 - T Stands or 1- 4 Way

10 THINGS

Collateral:

CROSSBODY HANDBAG

Double T Stand T Formation

HANGING Presentation

We Love for Fall

SCARFS

Create Oblong Presentation on WALL or a series of floor fixtures

1 Table Presentation

10 THINGS

Collateral:

Scarf Wall

Scarfs Floor Fixtures

Scarfs Table Presentation

TIGHTSImpact Wall

TIGHTS

Floor Fixtures

EXOTIC BELTS

MULTI CHAIN

NECKLACES

Triple TableTop of Counter

BOYFRIENDWATCH

Incase Setup

Incase Setup

AGATE SLICENECKLACES

Top of Counter

COLOREDGLOVES

Coming In October