Trend Design Logo 2013

2013

Logo Design Trends

The Purpose of Company’s Logo Transformation

Story

AttentionPassion

Logo Design Trend 2013

1

Logo Design Trend 2013

Minimalism

Simple Minimalism

Break dull impression

Easy to remember

Logo Design Trend 2013

1

1975 – 1979The logo was created by Bill Gates & Paul Allen

Logo Design Trend 2013

1

1980 – 1981Microsoft merged into one line of word

Logo Design Trend 2013

1

1982 – 1986The letter that functions as a bridge for the word

Micro and Soft was called biblet

Logo Design Trend 2013

1

1987 – 2012The logo was designed by Scott Baker.

Logo Design Trend 2013

1

2012 - presentThe logo is a combination of symbol and word. It describes the

portfolio of Microsoft since it uses the symbol of Windows and the logo was released in 2012, along with the release of the new product,

windows 8.

Logo Design Trend 2013

1

Using rectangular, round, oval, triangle shapes or a combination of shapes. Each of them could have certain meaning when applied in

design.

Logo Design Trend 2013

2

Geometrical Figures

Logo Design Trend 2013

2Indonesia Dredging

Week is an event in the mining industry

organized by PT Timah

Sam Design

Classic

TraditionalVintage

Logo Design Trend 2013

3

Traditional

Retro

Designed in style of

Traditional

Color

and

using typical

Rhoda Margarine is a product of Nigeria. This logo raised theconcept of Margarine with Nigerian taste that creates delicacyof food.

Logo Design Trend 2013

3

Natural Logos

Color Prediction

Logo Design Trend 2013

4

Water Color

LeavesWind

Tree

Cerme Green Village’s logo applied roof and star shape withcerme fruit silhouette.

Logo Design Trend 2013

4

DIGITAL IMAGING+

GREEN PRODUCT

Logo Design Trend 2013

4

Case Study

Logo Design Trend 2013

Sam Design

Logo Design Trend 2013

5

1999 2000 2010

Geometrical Figures

Sam Design

Logo Design Trend 2013

5

Telkom

Logo Design Trend 2013

5

Geometrical Figures

Telkom

Telkom logo transformation also changed the motto Commited 2 U into the world is in your hand, which is symbolized by blue circle in front of the yellow palm.

Logo Design Trend 2013

5

BEFORE AFTER

Starbucks

Logo Design Trend 2013

Starbucks

The logo transformation of Starbucks follows the

products offered. Before, coffee was the only

product. Now, after the CEO of Starbucks stated

the possibility to add product variety(other than

coffee), such as tea, ice cream, cake, and many

more, the logo is changed, erasing the word coffee and also starbucks itself.

Logo Design Trend 2013

6Vintage

Which Logo Trends do You Choose?

Logo Design Trend 2013

Thank you

Logo Design Trend 2013