Travelport – Hospitality Oslo – February 2011. Who are we? Mathias Andersson, Country Manager...

Travelport – Hospitality

Oslo – February 2011

Who are we?

• Mathias Andersson, Country Manager Nordic Countries

• Paul Adams, Regional Director, Hospitality and Car Rental

Dedicated to creating exceptional travel experiences

Galileo

Worldspan

Travelwire

Business IntelligenceIT Services & Software

GTAOctopustravel

Who is Travelport?

Travelport global reach – active in 140+ countries

Travelport is a strong global GDS provider to TMCs

A major part of our global

volumes come from our TMC

customers

The global TMC players figure

as some of our largest

customers

Travelport has a large number of corporate GDS deals

Corporations Travelport works directly with

corporations in co-operation

with TMCs

GDS direct deals not common

in Scandinavia yet

Direct relationship typically

relating to specific products,

data services and commercials

Corporate deals with many components

Booking Process,

Mobile/ Wap,

SBT, Destination Data,

Traveller Preferencing

Business Processing,

Vendor Controls,

Compliance,

Data Mgt

Financial Control,

Supplier Compliance,

Disaster Recovery,

Expense Management

The Traveller:

The Travel Manager:CFO:

Travelport works with the booking tools our corporate customers want to work with

How are large hotel chains booked

Source: Travelclick.net

GDS technology remains channel of choice for TMC

What Channels are you using to book hotels and approx. what share of bookings go through these?

Corporate Mixed Leisure Total0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

56 %

29 %

10 %

30 %

18 %

26 %

41 %

27 %

2 %

18 %21 %

16 %

15 %11 %

7 %11 %

4 %4 % 12 %

5 %

3 %4 % 2 % 4 %

3 %5 % 4 % 4 %

Other

Repco

Consumer OTA (e.g. Expedia)

Direct with Hotel website

Own Agency System with agency con-tracted rates

Direct with Hotel (phone, fax, email)

Tour Operator Sys-tem

Hotel Wholesaler (e.g. GTA)

GDS

(base 448)

Additional note:Consistency with Recent Longtail agent survey which indicated ~37% of Non Air product booked via GDS

Technology as an enabler

• Technology is in place but must overcome three key obstacles– Content– Usability (hospitality)– Human behaviour

(GDS) Desktop tools

Agency service and corporate control

Corporate Booking Tools

Supporting corporate control

Online salesBargain hunting

Interactive serviceCorp. profile supportCorporate ratesContracted feesTraditionally air focused?

Workflow basedRestrictiveCorp. profile supportCorporate ratesContracted feesTraditionally air focused?

Wide choiceNo restrictionsStrong usability focusDiverse terms and conditionsHotel focused

The human behaviour – for the corporate traveller choice is abundant

Time consuming?Flexible terms?Extra content?

Convenient service?Get advice – and a scapegoat?Almost a good corporate citizen?

Controlled?Is there a better price?Is there a better hotel at same price?Efficient?Good corporate citizen?

Merchant site

Agency

Booking Tool

Technology allows for policy and preference support

Multi-level policy management

Preference shopping

• Company policy• Quota achievement tracking• Traveller preference

• Merchandising as part of shopping parameters

Content as the defining component of steering

• Broadening GDS content to include fully “corporate enabled” content from both GDS and e.g. Hotelzon

• Extending reach where wanted to merchant content – making it possible to include in the corporate space

Is GDS content enough?

Adding specialised corporate hotel

content

HOTELZON

Adding multiple Merchant suppliers

in structured workflow

• Strong workflow support• Stable, secure and real-time• Strong on larger properties

and chains but also offering individual properties

• Strong workflow support• Stable and secure• Focused on more

remote/local properties addressing ”specific needs”

• Introducing unstructured content into structure

• Broadening reach as ”channel of last resort”

• Mainly leisure focused

Broad content

Extending the GDS beyond the GDS

The Travelport way forward

Merchandising

Integrated

Add-sell and Up-sell Profile shoppingProduct information

Multi-channel APIAir, rail, hotel and car

Significantly increased

investment and focus on

hospitality

The integrated approach

e.g. hotels/ meta search

Travelport Universal API

UniversalDesktop

Traversa ViewTrip

Rail Content Hub

Multi GDSAIR, CAR, HTL

Future content hubs

Air ContentHub

Merchandising Hub

OTA’s & Travel Agents

Software developers

Corporate & Multi

National

Standalone API Customers Travelport Points of Sale

Direct connect to rail suppliers

Air content including LCC

Unbundled Services

Supports individual GDS

messages

Encapsulated business logic

messagingUniversal Record Universal Profile

Multiple content sources

Key

Current

Future

“All-In” Price Displays and Contextual Advertising

Real-time Rates and Last Room Availability

Benefits

• Hotels will often still be available in the GDS when other systems working on allocations may already be sold out (Last Room Availability)

• Find rooms easily in the GDS even during the busiest travel periods of the year!

Best Available Rates Programme

Industry first and leading hotel programme of its kind– More than 173 chains contracted- representing 84.9% of total inventory– Lowest public, non-restricted rates available with the same booking

conditions

BAR indicator on screen

Benefits– Increased booking confidence time saving

& improved efficiency through a streamlined shopping process

Hotel Images and rich media

Illustrating corporate online success – Hotelzon

Focused on hotel propositionCustomer driven content15 000 corporate customers

CONTENT

Kiruna (Northern Swedish town)

GDS: 1 hotel, 100+ rooms

Hotelzon: 6 hotels 10-20 rooms

(Trip Advisor: 11 hotels)

USER EXPERIENCE

MANAGEMENT

Preference management and reportingTotal spend reportingSecurity reporting Supporting variety of payment models

Conclusion

• Technology is there to support online steering and purchasing of hotels, but content and the human factor are probably more important

• Technology supports content, usability and experience improvements

• Most players are still focused on the air component, leading to hotels being under-explored both online and offline