Transportation service marketing -fast travels

Fast Travels

Group Members:•Aamer Mehmood•Asadullah Ilyas•Fazeel Ashraf•Ali Haider

Introduction

Marketing Plan

Mission

Marketing Objective

Financial Objective

Situation Analysis

Market Need

Market Trend

Market Growth

SWOT analysis

Contents

Porter’s Five Force Model

Target market

Marketing mix

Financial and Budget Forecast

Strategies

Positioning

Future Recommendation

Conclusion

Contents

Main Idea

Goals

Time Limit To achieve

Current industries

Earning probability

Introduction

Mission

Marketing Objective

◦ Gain market share

◦ Decrease customer acquisition cost

◦ Decrease marketing cost

Increase in profit

Decrease employee training cost

Decrease maintenance cost

Operational cost

Financial Objective

Convenience

Reliability

Professionalism

Market Need

More use of public transport

Market Trend

Strengths

Weakness

Opportunities

Threats

SWOT Analysis

Porter’s Five Force Model A model for Industry analysis.

Helps you understand

◦ Strength of current competitive position

◦ Strength of a position you're considering moving into.

Porter’s Five Force Model

Threat of Entry: ◦ with evolution of technology and creative minds

of people, there are always threats of new entrance in market.

Bargaining Power of Customer: ◦ This will consume some time, in convincing

customer

Porter’s Five Force Model

Threat of Substitute: ◦ substitutes like railways, airplanes.

Internal Rivalry: ◦ Different decisions of shareholders ◦ Internal disputes

Bargaining Power of Supplier: ◦ Dealing with food serving suppliers.◦ Arguments of maintenance service providers.◦ Critical issue; buying new busses.

Target Market A specific group of consumers at which a

company aims its products and services or the market segments that are chosen to focus are called target markets.

Your target customers are those who are most likely to buy from you.

Target Market Our target customers are:

◦ Business travelers.

◦ Individuals & families.

Positioning as professionals

Awarding drivers for their good behavior

Customer turning into repeat customer

Driver acts nice and develop new customers.

Team based actions

Positioning Strategy

Start of business

About half year after the start of business

in about 10 years we will be able to cover all the major cities of Pakistan.

Sales Forecast

Sales Forecast

Robots introductions

Number of terminals will be increased

Purchasing buses with latest technology

Providing free transport from within the city to the terminal

Improving food quality

Future Recommendation

Market share increase by building new terminals

Revenue is directly proportional to the number of successful terminals

Key Performance Indicators

Innovation

In response to customer feedback

The result of these terms will show overall target achievements.

Conclusion

Transportation is very successful business

Using past performance and forecast data for making new strategies

Conclusion . .