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Translating talk into action
Fiona StephensonSustainable Business Network@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Keep it simple
Any fool can make something complicated. It takes a genius to make it simple. Woody Guthrie@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZCut out jargon and acronyms
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZTalk to one person
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
2. Find your voice
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
SmartDynamicCredibleOptimisticInclusiveInnovativeAdaptableEssential
@sustbusiness / #ProjectNZSBN brand characteristics
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZSBN visual identity
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZIf we are interested in advancing sustainability by working with people then it seems critical that we do whatever we can to promote a positive atmosphere Niki Harr
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZProblem or solution?
@sustbusiness / #ProjectNZ
Put yourself in others shoesHow does your message relate to others?
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
3. Do the mathsYou cant improve what you dont measure
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Monthly metrics@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Communications Plan
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@sustbusiness / #ProjectNZ
ObjectivesSupport your business goals.@sustbusiness / #ProjectNZ
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IssuesPositive opportunitiesNegative - challenges@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Audiences@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Key messages
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@sustbusiness / #ProjectNZ
Communication channels
@sustbusiness / #ProjectNZMYOB: State of the Digital Nation 2014
@sustbusiness / #ProjectNZ
Website@sustbusiness / #ProjectNZMYOB: State of the Digital Nation 2014
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZKeep it simple
Find your voice & listen
Do the maths
@sustbusiness / #ProjectNZ
How to create a website for free
wix.comwebs.com@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Numbered listsOpinions/blogsPhoto essaysSummaries of research reportsInterviewsBook reviewsVideosSuccess stories
@sustbusiness / #ProjectNZNewsletters & emails
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZKeep it simple
Find your voice & listen
Do the maths
@sustbusiness / #ProjectNZ
Newsletters & emailsMailchimp.com
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
42% NZ businesses using social media51% of Auckland businessesLinkedIn (26%) & Facebook (16%) ahead of others@sustbusiness / #ProjectNZSocial media
@sustbusiness / #ProjectNZ
Enviro-Mark Solutions Raw Essentials Kiwibank HubbardsWasteMINZ
All Good BananasAMP NZAngel FoodComvitaAUT University
@sustbusiness / #ProjectNZTen businesses doing Facebook well
@sustbusiness / #ProjectNZ
Facebook toolsResize images to 500x500 pixels using Canva.comPicMonkey.com@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa
Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor Free@sustbusiness / #ProjectNZTen organisations doing Twitter well
@sustbusiness / #ProjectNZ
Twitter toolsHashtagsTwitter listsBuffer/Hootsuite for schedulingCanva or PicMonkey for resizing images to 500x250 px@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Other social media channels@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Tools for monitoring:Google AlertsMentionTwitter@sustbusiness / #ProjectNZMedia
@sustbusiness / #ProjectNZ
Free imagesfreedigitalphotos.netfreeimages.com
InfographicsPikochart
CoursesSustainable Marketing Online
NewsRagan.com
@sustbusiness / #ProjectNZOther resources
@sustbusiness / #ProjectNZ
Unless someone like you cares a whole awful lot, nothing is going to get better. Its not.The Lorax, Dr Seuss@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
Internal audiences often overlooked staff and Board*According to our latest Business Monitor Survey, nearly half of those businesses (46%) with a website or social site reported increasing revenue in the last 12 months, compared to just over a third (35%) of businesses who are not online*SBN members: 50% on Facebook and 40% on Twitter. 3 overarching principles.*Facebook by far and away most popular social media. 1 billion people used Facebook in ONE DAY last week (Monday 24th August)**Dont do too many. Dont auto-integrate posts. Videos growing in importance. LinkedIn taking off with opps for sales opportunities and networking. YouTube is second largest search engine after Google and is owned by Google. Periscope hit 10 million users in its first 10 days.*Comms ever evolving.*
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