Transformative technologies in IP careers in the …...Transformative technologies in IP careers in...

Transformative technologies in IP careers in the future.

Times of constant reinvention for a new era of exponential changes

Divertimento in three actsProf. Manuel DESANTES REAL

University of AlicanteAlicante, EUIPO September 27th, 2019

Confessions of an old man

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Careful, my dears …

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Careful, my dears …

Things don’t last for ever !!!

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First act: crisis and change, tools for rethinking

paradigms

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2008 European Cup

2010 World Cup

2012 European Cup

2014 World Cup

2016 European Cup

2018 World Cup

First lesson: Crisis movefrom cyclic to systemic

What does it mean?

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Better learn how to sail profitting the wind

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... de esta manera

... de esta manera

33/8

21/8

... de esta manera

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To be avoided,

vaya

Second lesson: everything changesvery quickly around us !!!

Manuel Desantes

Manuel Desantes

Manuel Desantes

Manuel Desantes

Manuel Desantes

Manuel Desantes

Todo a nuestro alrededor está cambiando … muy

rápidamente

Manuel Desantes

Manuel Desantes

Second Act

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Second Act: change is not linear / aritmethical any more: and this has

consequences

Second Act: change is not linear / aritmethical any more: and this has

consequences

BE AWARE: CHANGE BECOMES EXPONENTIAL

BE AWARE: CHANGE BECOMES STRUCTURALLY EXPONENTIAL

From arithmetical/linear to exponential.

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From linear to exponential. The seven data generation exponential steps

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• Step 1: 1987: Human generated data: Data generated by humans for humans

• Step 2: 2007: Human generated data: Data generated through the interaction between humans

• Step 3: 2010: Human generated data: Data generated through devices

• Step 4: 2015: Devices generate data without humans: Internet of Things (IoT)

• Step 5: 2019: Data is generated directly by machines without intervention of human beings (Artificial Intelligence, AI)

• Step 6: 2021: Massive arrival of 5G

• Step 7: ????: Quantics

From arithmetical/linear to exponential. The seven data

generation exponential steps

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From arithmetical/linear to exponential.

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• 2-4-6-8-10-12-14-16-18-20

• 2-4-8-16-32-64-128-256-512-1024

What the hell is happening?

Era of changes … or change of era?

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My thesis is …

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Transformative technologies in IP careers in the future.

Times of constant reinvention for a new era of exponential changes

Divertimento in three actsProf. Manuel DESANTES REAL

University of AlicanteAlicante, EUIPO September 27th, 2019

What the hell is happening?

Era of changes … or change of era?

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Third Act

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Third Act

Ttransformativetechnologies and Horizon

5.0. The scenarios.

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New technologies hybridized and fully interconnected

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New technologies hybridized and fully interconnected

1. Robotics

2. Augmentedreality

3. Virtual reality

4. 3D Printing

5. Digital Mock-up (maquetasdigitales)

6. Artificial intelligence (machine learning, deep learning)

7. Radio-frequency identification (RFID)

8. Cobotics: interface between human brain science and robotics

9. Blockchain

10. Contactless, bluetooth

11. Digital

Biotechnology

12. Bioengineering

13. Biometrics

14. Nanotechnology

15. Wearable technologies

16. Genomics

17. High performance batteries

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SCENARIOS FOR THE FUTURE

1. Déjà vu? A bit of the same

2. Evolution?

3. Distorsion?

4. Reinvention?57

Scenario 1: Déjà vu?

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El futuro

O esconder la cabeza en la arena ….

Scenario 2: Evolution

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Scenario 3: Disruption

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Scenario 4: Reinvention

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El futuro

O esconder la cabeza en la arena ….

“The only relevant issue about the future is not whether something will happen or not, but rather

what would we do in the case that it would happen”

(Arie de Geus)

How transformative technologiesare going to change …?

• The work of IP offices

• The access to technology and to data/information/knowledge

• The IP legislative decision process

• The work of IP professionals

• The different aspects of the IP system (ie. concept of inventor, inventive step, creator, trade secret ...)

• The world of enforcement

• The IP education

• The one fits all concept (coming from the XIX century) into a one fits all does not fit at all concept

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Conclusion

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Elements to consider when reflecting about IP Horizon 5.0: all elements of society are

affected

Intellectual Property:

A system created to serve a society … which does not existanymore !!!

A bit of the same? Really? Let’s discuss it !!!

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