Towards a “roaming” service for MaaS users at …...Towards a “roaming” service for MaaS...

Towards a “roaming” service for MaaS

users at European Level

The IMOVE project

Angelos Amditis, ICCS Research Director, ERTICO Chairman

Evangelia Latsa, ICCS Researcher

○ The perceived risk of cannibalization

○ The perceived risk to brands

○ The perceived risk of losing existing customer relationships

○ The lack of a shared vision for MaaS

○ The pervasive role of existing roles and identities

○ Misaligned values within different organizations

○ Uncertainties regarding the MaaS business case and associated business models

○ A lack of key competences within certain organizations

○ The lack of an entrepreneurial mindset, or “not invented here” syndrome

○ A lack of understanding related to users’ wants and preferences

○ A lack of understanding related to key customer segments

○ A lack of understanding related to willingness-to-pay and overall market demand for MaaS

Known barriers and obstacles in MaaS ecosystems

Mobility Service Providers: UBIGO, URBI, 5T

The IMOVE Project

IMOVE combines efforts of 15 partners

PT Authorities: TfGM, VASTTRAFIK

Municipality: Comune di TorinoIT Suppliers and Transport Consultancy: Softeco, FIT, MOSAIC, VECTOS

Research entities: ICCS, CVUT, RISE VIKTORIA

Association: UITP

, EMT Madrid

GA no 723314

Key challenges and issues that must be resolved

○ Overcoming barriers to collaboration in MaaS ecosystems and networks.

○ Proving and legitimising the MaaS concept via pilots and trials.

○ Developing and validating MaaS business models.

○ Creating collective visions regarding what MaaS should aim to do and its potential.

○ Understanding what motivates customers in different segments to adopt MaaS

○ Creating incentives for sustainable travel behaviour.

○ Creating institutional conditions that foster MaaS developments, including linkages between relevant policy areas.

○ Evaluating and assessing the sustainability impacts of MaaS.

○ Developing and testing disruptive business models for MaaS schemes

○ Identifying and developing the necessary frameworks to foster the implementation of MaaS schemes at the European level

○ Boosting user engagement in MaaS schemes applying new and effective ways of communication and involvement

○ Developing and implementing strategies to facilitate behavioral change towards sustainable mobility concepts.

○ Paving the way for a MaaS integration at the European level enabling a concrete take up of cross border roaming service

The IMOVE Solution

Within IMOVE, operators will have the possibility to explore MaaS schemes and explore new solutions for mobility

The IMOVE Solution

Transport authorities will play a key role to ensure scalability and transferability of MaaSschemes, also by defining technical and operational regulationsCore ITS elements enabling MaaSdevelopment will be delivered, including enhanced real-time collection of data, tools for the (controlled) exchange of information and tools to enhance interoperability

Thanks to IMOVE, the cooperation between service providers will be improved by supporting combined mobility services using integrated data analytics

In six Living Labs the providers will implement different MaaSschemes and solutions, investigating with other actors Scalability Unlockers

IMOVE aims at developing “roaming” services for MaaSusers at European level, creating combined mobility packages for different needs

○ IMOVE aims to define sustainable cross-border scenarios in European Level and the necessary roaming framework required

○ Roaming enables and ensures interconnection of MaaS operators across Europe

○ Transferability of a user’s mobility portfolio from a MaaS to another

○ The compatible mobility services offered by coupled MaaS operators (home/visited) determine the level of cooperation

○ Business agreements (contracts), B2B and B2C relations to ensure a smooth transition from one MaaS to another

○ Roaming transaction

MaaS cross-border Roaming Services

IMOVE Scalability Unlockers

Workflow

Living Lab ecosystems

Business model

development

Sustainability assessment

Evaluation

○ Guidelines, tools and methods for the proactive engagement of multiple stakeholders Combines a set of existing tools and methods useful for overcoming barriers to ecosystem collaboration in IMOVE Living Labs

○ Guidelines, tools and methods for the development and implementation of sustainable MaaS business models Outlines tools and methods for developing business models for sustainable outcomes

○ Enablers of sustainable travel behavior Assesses the sustainability of outcomes related to business model development and travel behavior in each Living Lab

○ Assessing the need for regulatory changes Examines drivers and barriers of innovation as a means to derive implications for governance

IMOVE Scalability Unlockers

○ Individual functional/service ICT components offeringspecific MaaS-related operations

○ Self-consistent building block providing a simple service/functionality

○ Combined they implement services/functionalities at a higher level of complexity

○ Enrich an operating MaaS platform with additional features

○ Support the creation of a new platform almost from scratch

○ Smooth interaction with IMOVE services through mobile apps.

IMOVE Software Enablers

○ Open API

○ Identity Manager

○ User Tariffs Manager

○ Mobility Tracker

○ Preferences Manager

IMOVE Software Enablers

○ Notification Manager

○ Roaming Manager

○ Price Manager

○ Mobility Organizer

○ Booking Manager

○ Incentives & GamificationManager

○ Benefits

Gradual introduction of technology

Integration with preferred operator’/users’ tools

Support scalability and evolution of MaaSoperations

○ Challenges

Functional completeness/integrity wrtexisting tecnology

Interoperability

→ use of data/service standards

IMOVE Integration – Market MaaS Platform

IMOVE enabler IMOVE enabler IMOVE enabler IMOVE enabler IMO

VE

Open API

External Mobile App Back-ends

TSP ICT Platform

Market-available Maas ICT Platform

TSP ICT Platform TSP ICT Platform TSP ICT Platform

Field adapterField adapterField adapter

Customized

kernel

Native API Custom API

Internal API Internal API Internal API Internal API

Custom API

NO INTEROPERABILITY

NATIVE API INTEROPERABILITY

CUSTOM API INTEROPERABILITYCUSTOM API INTEROPERABILITY, WITH CUSTOM KERNEL

Living Labs FIVE European Living Labs, engaged in MaaS development. Pilot roaming at a cross-border European level.

○ MaaS provider: URBI (IMOVE partner)

○ Integration Level: initial L1, target L3

○ MaaS provider: URBI (IMOVE partner)

○ Integration Level: initial L1, targetL2

○ MaaS provider: commercial platform (market selection)

○ Integration Level: initial L0, targetL3 (medium term)

○ MaaS provider: local players (SpaceTime, SmartResenär) cooperation with Västtrafik

○ Integration Level: initial L0, target L2-L3-L4 (3 distinct pilots)

Living Lab Expansion

○ MaaS provider: EMT Madrid (MAAS Madrid)

○ Integration Level: initial L1, target L2 plus some policy integration

Roaming

○ Roaming Living Lab

○ The roaming Living lab will execute a roaming case between two or more participating to the project Living Labs.

○ Interest in roaming was expressed by Berlin, Manchester and Madrid

○ The scenarios to be tested have been identified

○ This is the last step to achieve the overall ambition of the project and the different Living Labs, after their execution and consolidation, should cooperate to achieve this ambition.

○ Advanced, cross-border, multi-modal travel planning and booking/ticketing for today's needs

○ identification of future framework requirements, including socially responsible behavior, fostering sustainable development and social inclusion

○ Proof of concepts, including demonstrations, testing and development of private-public collaboration, supported by appropriate technological systems and services.

○ Novel business models for (large scale) deployment of innovative intermodal/integrated mobility concept(s) and services, including service definition(s), organizational structure/value chain, financial framework and technology harmonization.

○ Impact on competitiveness, attractiveness and quality of transport services

○ Promoting modal shift, transport efficiency and reduction of externalities generated by traffic

○ Impact to standards and regulations

○ Creation of new skills and job opportunities

Expected impact

○ Reach of a common vision for the successful set-up of MaaS schemes, through a set of guidelines for the development of viable business models and the successful engagement of mobility stakeholders

○ Definition of preliminary specifications for the overall system architecture and for all the underlying Software Enablers

○ Delivery of first version of IMOVE Software Enablers, ready to be deployed and validated on IMOVE Living Labs

○ Reach of initial operational stage for the IMOVE Living Labs, following the deployment and configuration of Software Enablers

○ Identification of non-technical issues concerning data collection, processing and sharing (such as data privacy, security, visibility of internal business, “fears”, trust, regulatory frameworks, etc.)

Major Achievements (so far)

○ Definition of a preliminary reference data model inferred from the specifications of the third-party ICT platforms currently deployed at the Living Labs

○ Definition of personalized planning for the execution of each Living Lab, including the selection of stakeholders, the identifications of preconditions, risks and resources for the proper implementation, the identification of any ethical and legal issues, etc.

○ Completion of 1st test iteration at the Living Labs, providing support to design a sustainable business model and to define an initial technical set-up for each Living Lab

Major Achievements (so far)

117 partners

Bringing together8 mobility sectorsto make mobilitycleaner, safer and more efficient.

Traffic & Transport Industry Service Providers Research

Mobile Network Operators

Vehicle ManufacturersSuppliers

Users Public Authorities

“interconnected physically and digitally at the appropriate nodes. Long-haul transport and urban delivery will be better aligned.

Mobility as a Service (MaaS) and the equivalent for freight, Delivery as a Service, will be well established with business models offering

travel choices, including public transport, and a range of related user services such as multi-mode information, booking, ticketing and

payment. Private and public transport stakeholders will have established models of cooperation. Consumers will expect faster,

more unique fulfilment as digital economy will be enabled by mobility, so that they can shop, order, and schedule delivery at their

convenience.”

20

ERTICO platforms

ITS European Congress in HelsinkiJune 2014:

MaaS declaration

ITS World Congress

October 2015:

MaaS Alliance established

30

Members in MaaS Alliance

June 2017

MaaS Alliance

White Paper

published Septembe

r 2017

50

Members in MaaS Alliance

May 2018

MaaS Alliance recognized as

the best organization in the MaaS

field by BMaaSJuly 2018

Phase I: Establishment Phase II: Setting the framework

Phase III: Creating the ecosystem

The Story of MaaS Alliance:From promoter to facilitator & thought leader

ITS European Congress in HelsinkiJune 2014:

MaaS declaration

ITS World Congress October

2015:

MaaS Alliance established

30

Members in MaaS Alliance June

2017

MaaS Alliance

White Paper

published September 2017

50

Members in MaaS Alliance

May 2018

MaaS Alliance recognized as

the best organization

in the MaaS field by BMaaSJuly 2018

70

Members in MaaS Alliance February 2019

Focus:Creation of open MaaS ecosystem

MaaS Alliance Technology & Standards Working Group

MaaS Alliance Governance & Business Models Working Group

MaaS Alliance Users and Rules Working Group

- Access to dynamic high-quality data

- Harmonised APIs

- Support for open development

- Innovative business models, including data sharing

- Right regulation at right place

- Market access

- Multimodal & actor-neutral approach

- Transparency

Thank youAngelos Amditis, ICCS Research Director, ERTICO Chairman

Evangelia Latsa, ICCS Researcher

Institute of Communication and Computer Systems

a.amditis@iccs.grg.latsa@iccs.gr

9, Ir. Politechniou str., Zografou, Athens, Greece, GR-15773

https://www.iccs.gr/ https://i-sense.iccs.gr/