Tourism Review and Outlook · •The Gathering: €170m (53% of visitor growth) ... Kerry...

Tourism Review and Outlook

Failte Ireland Annual Statement

9th January 2014

FI Tourism Sentiment Index

0

10

20

30

40

50

60

70

80

2007 2008 2009 2010 2011 2012 2013

Positive

Negative

2013 at a glance…

• Visitors: +7% (6.7m)

• Total Revenue: +6% (€5.7bn)

• Exchequer Returns: €1.4bn

• Employment: +12% (c.200,000)

• The Gathering: €170m (53% of visitor growth)

• Tourism Firms: 72% recording growth

2013 in context…revenues (€‘000)

0

500

1000

1500

2000

2500

3000

3500

4000

2007 2008 2009 2010 2011 2012 2013

2013 in context…visitors (‘000)

0

1000

2000

3000

4000

5000

6000

7000

8000

2007 2008 2009 2010 2011 2012 2013

North America: +15%

0

200

400

600

800

1000

1200

Visitors

2008-2013

Mainland Europe: +6%

0

500

1000

1500

2000

2500

3000

Visitors

2008-2013

Britain: +5%

0

500

1000

1500

2000

2500

3000

3500

4000

Visitors

2007-2013

Value for Money – net ratings

-5

-11

0

13

24

36

2008 2009 2010 2011 2012 2013

Purpose of Visit

% change

2013/2012

Holidaymakers +8%

Visiting friends/relatives +9%

Business +3%

Failte Ireland Clients

Up Same Down

Staffing 36% 57% 6%

Turnover 62% 19% 14%

Profitability 49% 21% 20%

O/seas (€) 65% 23% 6%

Debt Levels 10% 46% 30%

Digital Mktg. 65% 27% 1%

Industry Issues

Mentioned at all Most mentioned

Rising Costs 65% 45%

Cash Flow Pressures 45% 25%

Competition 50% 17%

Poor Domestic Demand 37% 16%

Accessing Credit 24% 9%

Firms recording overseas visitor growth

Overall 72%

Dublin 87%

Shannon 81%

West 81%

South East 66%

South West 64%

North West 62%

East & Midlands 57%

+9%

+11%

+8%

+4%

+17%

+12%

+1%

The Gathering 2013

• 5,000 registered gatherings

• 250,000-275,000 incremental visitors

• €170m in revenue generated

• €13m Budget

• €8m in-kind support secured

Weighted Ranking of Gatherings

1. Longford 14.Westmeath

2. Leitrim 15.Laois

3. Mayo 16.Tipperary

4. Monaghan 17.Louth

5. Sligo 18.Limerick

6. Kerry 19.Wicklow

7. Clare 20.Offaly

8. Roscommon 21.Cork

9. Donegal 22.Wexford

10.Galway 23.Dublin

11.Cavan 24.Kilkenny

12.Carlow 25.Meath

13.Waterford 26.Kildare

2014 Prospects…

98% firms projecting a season at least as good as 2013

7 in 10 hotels anticipating further growth

Advance booking already ahead of a year ago

Strong expectations of North America and Mainland Europe

‘9% VAT’ cited as particularly significant (66% - 96%)

B&B’s turning a corner – a marked jump in sentiment

Additional 6,000-8,000 jobs in prospect

Growth: 3 Drivers

Wild Atlantic Way

Business Tourism

Home Holidays

Overseas Leisure

Holiday Growth: “Warm segments in

existing core markets.”

“Social

Energisers”

“Curiously

Cultural”

“Great

Escapers”

Focus: 3 Core Programmes

Coastal Urban Heritage

Wild Atlantic Way Dublin South, Midlands &

East

The Wild Atlantic Way… Wild. Rugged. Liberating.

60 Businesses 2013

200 Businesses 2014

Independence Trail

Priorities

Roll out Wild Atlantic Way- Investing & Selling

Accelerate repositioning of Brand DUBLIN

Develop new brand proposition to exploit Heritage in East/South

Grow Business Tourism & Events: Leads & Conversion (Incentive)

Revisit Home Holidays: Pockets of Potential

Support Gathering Legacy

Respond on the Skills issue - Quarter 1

Consult on Regulation - Quarter 1- 2

Thanks for listening

Supporting sustainable tourism

growth