Tory Burch TrendCast and Product Design

Acces so r y Des ignLuxo t t i ca , L LC .

To r y Bu r ch S .S . 2014

“We are an attainable, luxury lifestyle brand defined by classic American

sportswear with an eclectic sensibility. We are high fashion without the price tag. We are classic, yet modern. We love to sprinkle in bright pops of color.We respresent every stylish woman.”

-The Tory Burch B

rand

S.S. 2014

Br igh t Ear thA c c e s s o r i e s

Conservation meets beautification in this eco - futuristic trend landscape. Humanity has entered a new age- an age where natural resource use has been replaced by industrial

waste recycling, turning modern design into one beautiful, colorful “trash art” sculpture.

S.S. 2014

Br igh t Ear thC o l o r P a l e t t ePu r i f y

L i gh t

V ib rance

Regene ra t e

Ene rgy

Ru s t

So i l

Re sou r ce

Hyd ra

F re sh

Bo t t l e

L ea f

Su s ta i ned

Renew

Cyc le

C i r c l e

S.S. 2014

B r igh t Ea r t hCo l l e c t i o n I dea t i o n

Focus: A visual balance between elegant design and “earthy” recycled texture. Bright pops of citrus, white, and carmine are balanced by mellow wood tones and natural lense coloration.

S.S. 2014

Br igh t Ear thR u n w a y R e s u l t

Result: The American classic “Aviator” frame is in-dustrialized with an upcycled aesthetic. Frames are simplified by chunky wood materials and sleek ace-tate insets. Result is graphic, bold, and economical.

Graphic and Bright Geo-Print

Wood and Enamel Ball Hinge White Enamel Brand Plate

S.S. 2014

Br igh t Ear thA c e t a t e R e s u l t

Result: The runway look is simplified into a consumer- friendly distillation of the “Bright Earth” trendscape. Shining acetate gives chunky wood textures an elegant, easy-going tone.

Graphic and Bright Geo-Print

Printed Acetate/Enamel Inlay “Wood” Finish Acetate

S.S. 2014

Br igh t Ear thM e t a l R e s u l t

Result: The classic “Aviator” frame is carried from the runway look. This silhouette is simplified, untili-tarian, and graphic. The bright textures and patterns keep the look youthful and fun.

Graphic and Bright Geo-Print

Metallic And Enamel Legs Polarized Gradient Lense