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Investing time to find the most reliable advertising agencies in UAE will definitely help you to locate the most ideal one. To make a good stand in the market ask for an expert help. http://www.insigniaworldwide.com/work.html
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www.insigniaworldwide.com COPYRIGHT 2013 Page 1
Ideal Market
For Trusted Business
www.insigniaworldwide.com COPYRIGHT 2013 Page 2
TABLE OF CONTENTS Considerations For Hiring Advertising Companies In
Dubai
3
Choosing The Cream Of The Crop Among The
Advertising Agencies In Dubai
4
Hiring A Branding Agency: Dubai Businesses Edge Out
Competition Through Increased Popularity
6
How Advertising Agencies In UAE Can Help Establish
Your Brand
7
Being And Nothingness: With Branding Agencies, Dubai
Companies Can Define Their Image
9
www.insigniaworldwide.com COPYRIGHT 2013 Page 3
Choosing The Cream Of The Crop Among The
Advertising Agencies In Dubai
Dubai, that Arabian Desert revelation, has
been powering through its campaign to set
itself apart from most of the cities in the
region. It has definitely called the world’s
attention as it catapulted itself to the forefront
of globalization. Dubai has resolutely worked
to elevate itself to the pinnacle of luxury and
cosmopolitanism, and the standard of
commerce in the city has levelled up. For
businesses to thrive in this invigorating yet
fiercely competitive environment, they have to
tap all possible resources that can give them
an edge. It is at this point in this realization
that advertising agencies in Dubai can be
expected to make their pitch.
Ad agencies have evidently played an essential
role in the promotion of the most renowned
businesses in the world. Smaller businesses
and start-ups with huge ambitions are smart
to take this cue from those that have already arrived at success, thanks to the
people whom they contracted to work on their campaign.
How can the services of advertising agencies in Dubai make a difference in your
company’s promotion efforts? For starters, you get access to the amazing degree
of creativity available in ad agencies. These places exude such energy with the
clever ideas brewing in the minds of individuals, as well as the sparks of brilliance
from teams working together on cutting edge campaigns. There are also the
benefits of experience and insight, not to mention the cost-effectiveness of hiring
in-the-knows to put together something that is guaranteed to work.
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As in most big cities, there are many choices of advertising agencies in Dubai, and
it’s certainly important to choose the best if you wish to overtake rivals in the
industry. How do you go about the selection process?
First, prune your list of choices down to the ones that specialize in your niche. If
you’re in the business of luxury, travel and lifestyle, the best ad agency for you is
knowledgeable about the many intricacies of your field. Although it holds office in
Dubai, its clientele should consist of businesses in the same industry, preferably
with big international names numbering among them. It goes without saying, of
course, that it should have a creative team with an impressive portfolio of past
projects. It should also be able to promise you a dedicated account manager who
will accord all your needs with the importance that they deserve.
Put in the effort in choosing the right creative agency for your company and you
can be certain to take pride in having the best people craft your advertising
campaign, as much as they take pride in what they do on your behalf.
www.insigniaworldwide.com COPYRIGHT 2013 Page 5
Considerations For Hiring Advertising Companies In
Dubai
Dubai has long been known as the
leading trading and multipurpose
business centre in the Middle East. It
is now one of the world’s most
dynamic market economies boasting
trading links with over a billion people
across the planet. In such a business
environment, you can always expect the
advertising industry to be alive and well.
With the city enjoying an exciting market
and increased consumer spending,
advertising companies in Dubai are
benefiting through exponential growth.
Thanks to this age of information and
globalization, the marketing methods of old
have scooted over to give room to newer practices catering to the latest
communication and promotion innovations. Advertising companies in Dubai can
be expected be prepared for an all-inclusive 360-degree branding campaign. This
consists of print ads, billboards, TV and radio commercials, online marketing,
direct marketing, telemarketing, mobile marketing, PRs, etc. All these efforts are
designed to appeal to a business’ target market.
Being able to hire the services of an ad agency does not mean that you should
enter into contract without an inkling of what you want from it. To ascertain that
you can optimize having one work for you, be careful at the selection stage and
arrive at the answer to each of the following necessary and defining questions:
www.insigniaworldwide.com COPYRIGHT 2013 Page 6
1. Which service/s do you require from the ad company? Advertising services
come in many different forms and can be put together in varying
combinations. Determine which ones you truly need.
2. What is your budget? Before you arrange to discuss your needs with an
agency, it is advisable that you already have an idea what their rates are
and have a ballpark figure of what the service you require will cost you.
3. What reputation does the ad agency have in the industry? Is it known for
cutting edge strategies? For considerable experience working with
businesses in a certain niche? For various accolades and awards in the
advertising sector? You should definitely take note of a service provider’s
accomplishments, whether they can impress you or not.
4. Is the ad company easily accessible? Does it hold office in your city? Will
your account manager be available to you during work hours? It’s quite
frustrating to be working with somebody in the opposite time zone.
With Dubai’s economy continuing its encouraging trends as well as being kept
free and open to foreign investors, businesses, local and otherwise, will keep on
booming as well. Expert advertising services will also remain in demand. You
cannot really underestimate the power of a good ad campaign. It can launch your
business to the forefront of today’s market, maintain its momentum, or simply
cause it to profit so much more; whichever way you go, you win, so go make your
choice now.
For more details, visit Insignia Worldwide.
www.insigniaworldwide.com COPYRIGHT 2013 Page 7
Hiring A Branding Agency: Dubai Businesses Edge Out
Competition Through Increased Popularity
At the risk of making your company sound
like a shallow adolescent, it is quite safe to
assume that it craves popularity just like
any business worth its salt. To obtain this
elusive trait, you have to work toward
earning good publicity, and the best way
for any business to do this is by tapping the
services of a branding agency. Dubai
companies, considering the fiercely
competitive market scenario in the city, are
unfortunately expected to have an uphill
battle edging out their rivals, hence their
even more urgent need to get expert
publicity help.
The Dubai market decidedly is not for the faint
of heart, but your business has access to a very viable advantage. By having an
excellent branding strategy, you can guarantee that all the publicity you will get is
favorable. Unless you’re a business that is already deeply established in the
awareness of the public, negative publicity can be very damaging. To have a really
strong brand, you need the expert help of a branding agency. Dubai is fortunately
home to an excellent advertising company that has already spent many years
perfecting the craft of branding and branding communications.
A creative branding agency boasts an excellent team of skillful and prolific
marketing professionals who can come up with competent tactics, carry out
intensive research and analysis, as well as adeptly follow a winning methodology.
Most of the time, the branding service provided to clients starts with a survey
involving the client’s standing in the market and its potentials. Once the findings
have been studied and examined, the client’s strategy is analyzed. Some more
www.insigniaworldwide.com COPYRIGHT 2013 Page 8
research and tweaking follow to arrive at a workable conclusion, which paves the
way to the cultivation of a new branding game plan. Once the brand is created, it
is then publicized and managed.
Effectively, your first step is to choose a branding agency to work with. Picking a
group of creative people who are more than capable of handling the
comprehensive marketing and advertising efforts necessary to strengthen your
brand is just stating the obvious. Since your concern is branding, why not ask to
look at your candidates’ client portfolio to give you an idea of how successful
they’ve been in previous projects? Of course, you must also realize that if they’re
excellent at their job, their own company would also reflect the effectiveness of
their branding know-how.
To see the results you are seeking, to make your business captivate your target
market, endeavor to establish a powerful brand identity that will stand the test of
time and, possibly, detractors.
If you want to know more about the information, click here Insignia.
www.insigniaworldwide.com COPYRIGHT 2013 Page 9
How Advertising Agencies In UAE Can Help Establish
Your Brand
Every advertisement must contribute to the complex symbol that is the brand
image.
-David Ogilvy
Advertising is both a science and an art form, a
complex alchemy of logic and emotion, of
creativity and cold precision. Modern
advertisers might have a fetish for buzzwords
like virality, social media sharing and trending
topics, and yet the lessons David Ogilvy
(considered as the father of modern advertising)
left still have resonance in a world where
technology is dictating consumer habits. The
lessons he left are still true and timeless and
serve as an inspiration even to advertising
agencies in UAE.
Communication, for Ogilvy, is the central theme
to advertising, from finding out what the needs of the clients are to pushing their
message across clearly to consumers in a concise and clear manner. Creativity is
esteemed and yet it must not take precedence over the message and that is
selling the product or the service. No matter how witty a tagline is or how catchy
a jingle is, if it doesn't sell, it does not work. This rings true particularly in the
current age where advertisers resort to a quixotic mix of fancy graphics, shiny
graphics and crass humor in their advertising campaigns. Ogilvy succinctly
summed up how an advertising campaign should work: "The consumer is not a
moron, she is your wife. Don't lie to her. You would not tell lies to your wife. Don't
tell them to mine."
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If you are marketing luxury and travel products, conventional marketing
campaigns might simply not work. With average consumer goods, an advertising
agency may simply appeal to their emotions and get the desired effect. But when
you are targeting people with sophisticated tastes, crass humor or appeals to
their individuality will not cut it. After all, you are focusing your efforts on a group
of people who have a certain measure of success and have acquired unique
tastes. You'd want your products or services and your brand to come across as a
premium must-have.
In order to achieve that, you will need an advertising agency that understands
your needs as well as provides the appropriate vehicle to use to send your
message across to your target audience. You'll want an agency that is technically
sound but adept and comfortable with using emerging technologies to create
messages that are well-crafted and well-thought out. You'll want an agency that
understands the particular difficulties in marketing for your niche and yet has the
imagination and energy to boldly take the challenge. You'll want an agency that
has years of experience working across different platforms but is capable of
crafting campaigns that are sincere and engaging.
As David Ogilvy said, advertising is not and should not be viewed as distinct from
the brand. A good advertising agency will help you craft an advertisement that
will contribute to the image you are trying to cultivate for your brand.
www.insigniaworldwide.com COPYRIGHT 2013 Page 11
Being And Nothingness: With Branding Agencies, Dubai
Companies Can Define Their Image
The American Marketing Association
Dictionary defines a brand as the "name,
term, design, symbol, or any other feature
that identifies one seller's good or service as
distinct from those of other sellers." Simply
put, a brand is the totality of the emotional
connection a product or range of products
makes with consumers. A brand is not simply
about a product, but the totality of ideas and
emotions associated with it. Take Apple, for
example. The tech giant makes some of the
most effective advertisements but in reality,
they have cultivated a particular image that is
anchored upon the superiority of their
output.
Many companies think that they can easily
pull off a miracle by using the services of
branding agencies. Dubai companies should know beforehand that branding
cannot change the perception of the public if they have had bad experiences
associated with the product or service. Many companies fall into the notion that
intensifying a branding campaign by the creation of new logos, taglines and new
product names can repair their image.
Branding can do only little when there is an inherent problem with the product or
service offered by a company. Sure, a company can generate some buzz with its
branding efforts but if little or no effort is placed in rectifying the underlying
problem, branding would mean sending much needed resources down the drain.
Put simply, one cannot simply repackage mediocrity.
www.insigniaworldwide.com COPYRIGHT 2013 Page 12
Going back to Apple, the company has built a cult following due to the features of
its products that are then packaged in a sleek design. Its fans readily associate
their latest products with the same emotions because the tech company has
worked hard for consistency.
Whether you are just starting with your company or trying to overhaul your
current venture's image, you need to start with brand identity. This simply means
knowing who your target is and how to differentiate yourself. For many experts,
knowing your niche is much better than telling your customers that you are the
better brand in a saturated market.
In the same breath, consistency is essential. This means that instead of using a
shotgun approach for your campaigns, your focus should always zero in on your
market. If you are marketing luxury goods, your campaign should stand out from
those that sell average consumer goods. Simply put, it means talking to the
consumers for whom your products are essential.
Branding is a complicated science and art. Getting a trustworthy branding agency
can do wonders in propelling your name but everything must begin with a
superior product or service.
The official website of Insignia Worldwide can provide more details.
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