TOFI March 30, 2015 Sales: Garten

IDEA PHASE

SEND MONEY FROM ONE PALM PILOT TO

ANOTHER PALM PILOT.

SEND MONEY FROM ONE PALM PILOT TO

ANOTHER PALM PILOT.

VOTED AS ONE OF THE 10 WORST BUSINESS

IDEAS OF 1999

PROBLEM-SOLUTION FIT

Does it do something useful?

SEND MONEY BY EMAIL.

EARLY TRACTION

(Slow Going)

●  Get $10 when you sign up.

●  Get $10 for a referral

PRODUCT-MARKET FIT Am I selling to the right market

in the right way?

Huge market of online buyers and sellers

Safety, trust and fraud prevention

PROBLEM

SOLUTION

FIT

PRODUCT MARKET

FIT

So where are you?

So where are you?

So where are you?

So where are you?

So where are you going?

$$$$$

$$$

SEROSPACE ONTARIO

$

$$

MUSE AS A BRAIN FITNESS TOOL

$$$$$$

PRODUCT SOLUTION FIT It’s an evolution. Don’t expect to get it right the first time.

You can get paid while it’s evolving.

Always look for customers. They are the only way you know if you’ve found a fit.

“Hello Ms …. I have a solution to this problem you have. Can I send you some information on it? “

INDIEGOGO/ KICKSTARTER

Why you’d do it….

Good PR

Good Cash

FIRST SALES

Proof you have a purchase worthy product

…………………………………………………………………Most FAIL

INDIEGOGO/ KICKSTARTER What You’ll Need:

Compelling Story in Video Form

Know you can deliver on timeline

WHY WOULD SOMEONE SUPPORT THIS? (really)

WIFM (What’s In It For Me for consumer)

Have an engaged network of supporters BEFORE you begin the campaign

First 3 days determines size of campaign

WHAT YOU WANT TO CONSIDER Whose problem does your product REALLY solve?

Make sure you are selling to the right person

Make sure you have an alignment between problem and solution.

Don’t be shy.

Be disciplined in contacting customers. It’s a numbers game. Build deep relationships and seek to really understand your customer as soon as you find one.

GOOD LUCK AND HAVE FUN!

Ariel Garten,

CEO InteraXon Inc

ariel@interaxon.ca