Today's Digital Teen is Loyal Only to Content - Not its...

Today's Digital Teen is Loyal Only to Content - Not its Delivery or Schedule

Teen Entertainment Preferences: The findings of an independent study of 1,000 U.S. teenagers ages 13-18

Teens turn totelevision as theirprimary sourceof entertainmentinformation, but social media ishot on its heels:

75% Friends/family

68% Radio

54% Magazines

53% Newspapers/news sites/blogs

41% Consumer review sites

33% Reality TV 24% Sports 22% Sitcoms

Running alongside mediaconsumption, there is a layeredand personal social ecosystemwhere teens are sharing their

thoughts and feelings

iprospect.com

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Be flexible and fast. Discuss, tweak and test – you must move quickly.

Be current and relevant: How are teens living with messaging around current trends?

Always Be Crowdsourcing – Let teens feel like they’re part of something unique and collective.

Spark their interest – Use humor, cause marketing.

Create visual messages they can consume quickly (Tiny URLs, Vine, etc.).

New channels are creating a significant number of

viewing options for teens.

Here’s where they’re mostly watching TV and movies:

59% Netflix

53% YouTube

34% Cable/Satellite

26% OnDemand

22% Redbox

21% Hulu

66% Movies55% Cartoons37% Drama

Here are the top 5 thingsbrands need to do to reach today’s digital teen

Teens are engaging

heavily with their

favorite TV networks

on these sites.

And here’swhere they follow thosenetworks:

Comedy Central

Cartoon Network

MTV

Nickelodeon/

Nick at Night

Disney

ABC

ESPN

HBO

FOX

AMCThe Top 10

And here’s what they’re watching:

At Home on their TV

At a Theatre

On their Laptop

On their Tablet

On their Smartphone

At Home on their TV

At a Theatre

On their Laptop

On their Tablet

On their Smartphone

Where they prefer to watch movies:

79%

60%

48%

14%

14%

Technological innovations are making computers and devices an alternative to watching movies at home on TV

1

2

3

4

5

6

7

8

9

10

44% Facebook

29% YouTube

13% Twitter

3% Instagram

1% Pinterest

90%TV

75%60

of teens each send on average

textmessages

everyday

Teens are alsospending an

exorbitant amountof time texting:

of teens use social media sites

Currently81%

79%Social Media