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Retention & Membership Growth
Fulfilling Expectations
Activity Suggestions for Local Sections
Open Discussion
Today’s Agenda
1 3/25/2014
This is workshop
We want your contributions
Give others chance to speak
Please note that….
2 3/25/2014
Comparative Retention Rates
Through the month of January, 23,386 of 94,041 student members had not renewed their membership
– Student member retention is running behind last year by 1.3%
– Graduate student retention is running behind by 9.6%
Location Higher-Grade
Graduate Students
Undergrad Students
Total
Global 67.1% 40.7% 14.2% 57.0%
Regions 7-10 60.0% 39.3% 10.8% 46.7%
Region 10 59.1% 30.4% 6.7% 39.9%
Regions 1-6 72.8% 43.7% 26.5% 68.0%
Through January ‘14 …
Region 10 Student Membership Performance - through end of January 2014
REGION 10 Opportunity # Renewal % Renewal
Australian Capital Terr 97 49 50.5%
Hong Kong Section 364 183 50.3%
Shin-Etsu Section 30 15 50.0%
Singapore Section 515 250 48.5%
Sendai Section 93 42 45.2%
Victorian Section 352 151 42.9%
Macau Section 61 26 42.6%
South Australia Section 96 40 41.7%
Nagoya Section 146 56 38.4%
Xian Section 194 74 38.1%
Top 10 Student Retention
Bottom 10 Student Retention REGION 10 Opportunity # Renewal % Renewal
Madras Section 8125 204 2.5%
Pune Section 739 28 3.8%
Kerala Section 3969 181 4.6%
Karachi Section 331 20 6.0%
Hyderabad Section 3483 212 6.1%
Lahore Section 284 20 7.0%
Gujarat Section 747 54 7.2%
Bombay Section 3896 290 7.4%
Islamabad Section 438 33 7.5%
Delhi Section 2727 238 8.7%
Top 10 Student Recruitment
Bottom 10 Stu Recruitment
REGION 10 2014 2013 % Year over Year
Bangalore Section 1288 1463 -12.0%
Bombay Section 1230 1113 10.5%
Madras Section 1150 1125 2.2%
Delhi Section 1001 1342 -25.4%
Hyderabad Section 534 966 -44.7%
Kerala Section 585 1255 -53.4%
Beijing Section 223 267 -16.5%
Uttar Pradesh Section 289 177 63.3%
Sri Lanka Section 239 290 -17.6%
Malaysia Section 70 40 75.0%
REGION 10 2014 2013 % Year over Year
New Zealand Central 2 2 0.0%
Hiroshima Section 2 11 -81.8%
Sapporo Section 3 3 0.0%
Kwangju Section 4 4 0.0%
New Zealand South Section 4 7 -42.9%
Harbin Section 4 15 -73.3%
Shikoku Section 5 13 -61.5%
Taegu Section 6 4 50.0%
Kharagpur Section 7 1 600.0%
Sendai Section 7 6 16.7%
Vietnam Section 7 8 -12.5%
Focus on the Individual
8 3/25/2014
When we focus on “Membership”
the member and their needs get lost
in the crowd.
If we focus on the “Member” we strive to
satisfy them, on their terms
Truly satisfied members renew; truly satisfied members refer others to IEEE
“I feel welcome”
“My needs are met”
“I make a difference”
“I am the IEEE”
“I am a part of something
great”
Representing IEEE Membership Properly
9 3/25/2014
Accurate representation of the benefits and opportunities of IEEE and Society membership
– Expectations matter
Membership development web portal: ww.ieee.org/md
– Powerpoint presentations
– Membership fliers, product sheets
– MD webcast registration, archives
– MD kit order form
Overall Student Member Satisfaction
Student Scoring 2012 Difference ‘08 vs. ‘12
Very Satisfied 23% +1%
Somewhat Satisfied 44% (3)%
Neither Satisfied nor Dissatisfied
16% (1)%
Somewhat Dissatisfied 11% NC
Very Dissatisfied 7% +3%
65% top box satisfaction is considered ‘world class’
Large base to work with, in the ‘somewhat’ ranking
Importance Top 3 Box* Satisfaction
Continuing Education Opportunities 82% 53%
Opportunities for Professional Networking 81% 51%
Awards and Scholarships 81% 46%
Online Career Resources 77% 50%
Interaction with other members 75% 48%
Local meetings with other professionals 72% 46%
* “Top 3 Box” = 8,9,10 / 10
Question for Chairs: What can you do this month to improve satisfaction in these areas?
Students: Importance / Satisfaction Gaps - Where your efforts can have an impact?
Students Including Graduate Students Segment Distribution
p 12
17%
24%
17%
27%
15%
Segment 2 Students who have both the time and desire to be more active with volunteer and leadership roles, but have not been asked and do not know how to get involved.
Segment 1 Student members who are highly engaged and take on leadership roles.
Segment 3 Undergraduate students with
part-time employment who value IEEE’s career
resources, but do not feel it is essential to be involved
with the organization.
Segment 5 Members who are
dissatisfied with IEEE. They are unclear on the benefits offered and feel the role of
the organization is unimportant.
Segment 4 Student members who are satisfied with their current
connection to IEEE. They feel the activities are expensive,
but have interest in continuing education and networking.
Audience-Driven Membership Program
14 3/25/2014
Undergrad Students
Approaching Graduation
Graduate Students
Approaching Graduation
Social Events
Technical
Talks
Competitions
Networking Events (Young
Professional, WIE)
Career
Development Activities
(Young Professional,
WIE)
Technical Talks
Networking Events
(Young Prof, WIE)
Career
Development Activities
(Young Prof, WIE)
15 3/25/2014
You must proactively contact your student branch chairs and student branch counsellors
If you don’t reach out to them, many students will never experience the potential of IEEE
Call on them! Don’t wait for them to call you
Engagement Ideas:
Use SAMIEEE to get contact information
Conduct an annual orientation/pizza party
Fill your Student Representative roles
Sections/Chapters must create opportunities for students outside their university ecosystem
The section is responsible for helping the students to connect with higher grade members in their area
Prove to students: IEEE is not just a ‘club’ at their school
Engagement Ideas:
Create events for them to meet with other student branches in their area
Offer speakers on technical or business topics
Offer them a point of contact for support
Hold local networking events
17 3/25/2014
Many students have difficulty travelling
If your events are in cities, and they are in rural areas, they will not connect
Conduct events close to their location
Engagement Ideas:
Conduct events at/close to universities
Offer to connect them to events via webinars
18 3/25/2014
Are their activites in your section you always wanted to improve but no one ever had the time?
Could a team of students have an impact?
Give them volunteer projects
Engagement Ideas:
Important: They like to volunteer as a group
Share a list of areas where you could use help
Let them offer their expertise
Many student branch chairs and student branch counsellors do not know what to do first
Properly trained chairs and counsellors have the ability to impact hundreds of members
Training, Training, Training , and Support
Engagement Ideas:
Conduct quarterly training (online or face to face)
Volutunteer training resources at: ieee.org/students
Remind them they can contact studentservices@ieee.org for ideas or answers to questions
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