Toby Clothing guide

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Table of contents

Mission statement & marketing plan

Logo DesignStyle GuideStationaryStorefrontProduct development

HangtagsMerchandising apparelMagazine spreadWebsite designAdvertisingCompany vehicle

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5-67

8-910

11-1213141516

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Mission statement

Marketing plan

Toby Clothing is a clothing company designed by Justin Hellwig featuring his many characters, ideas, and themes on apparel and accesories. Toby is a pseudonym of Justin and also represents a silly, playful style and mindset. Through the products of Toby Clothing, the company aims to completely satisfy it's customers and make them smile right when they see a product. Toby Clothing is a green company that only prints on sweatshop-free American Apparel and uses only non-harmful soy-based inks. The company aims to create a very special relationship with the customer and provide them with surprises they aren't expecting to have them coming right back for more Toby Clothing!

Toby clothing targets two market segments: artistic young adults and young children to teenagers. Both of these groups are populous in the area and will allow toby clothing to grow and gain more support each and every day. Toby clothing will gain exposure through many mediums such as: advertising, trade shows, sponsorships, and more.

Toby products range from many types of apparel such as t-shirts, shorts, tank tops, v-necks, & more to accessories like pin sets, temporary tattoos, stickers, rings, lanyards, belts, and more. Upon sending products to consumers, toby clothing aims to build a special relationship by adding free promotional items in each order to give the customer more than they were expecting originally.

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Logo design

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Style guide

C: 100M: 100Y: 100K: 100

C: 32M: 3Y: 0K: 0

C: 0M: 38Y: 21K: 0

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Stationary

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Stationary

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Store front

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Product development

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Product development

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Hang tags & shopping bag

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Merchandising apparel

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Merchandising apparel

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Magazine spread

14

Website design

15

Advertising

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Company vehicle