TLI Presentation: Vice President of Public Relations

TLI TRAINING:VICE PRESIDENT PUBLIC RELATIONS Jane Clark, CTM

Vice President Public Relations, SLU Masters #778

Vice President Membership, Scott Toastmasters #9793

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PUBLIC RELATIONS

What is it anyway?

Public relations (PR) is the managing of outside communication of an organization or business to create and maintain a positive image. [Wikipedia]

WHY BOTHER WITH PR?

Attract New Members to the Club Improve Club Image for Members Reinforce Sponsor Support Keep Existing Members Engaged

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Steps to being a Great VPPR

1. Know Your SubjectA. ToastmastersB. Your club

2. Know Your AudienceA. Who are you trying to reach?B. What do they want (WIFM)?C. How can you reach them?

3. The ToolsA. Web sitesB. FliersC. Media

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Step #1: Know Your Subject

Toastmasters International Read your manuals Visit their web site Learn the rules

The name The logo

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Your Club Review minutes, web site,

newsletters, etc. How do your members

describe your club

SLU MastersSpirited Words . . . Spirited Leaders

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Why SLU Masters?

“SLUM –Asters?” – Wally Clark

SLU MastersSpirited Words . . . Spirited Leaders

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STEP 2: KNOW YOUR AUDIENCE

SLU Masters Students Faculty Staff Community

Scott Toastmasters Active Duty Separating active duty Civilian employees and

contactors Dependents Retirees

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WHAT ARE THE TOOLS OF GOOD PR?

Newspaper Articles

Newspaper Articles

PostersPosters

FliersFliers

e Mailse Mails

Brochures

Brochures

Endorsements

Endorsements

Public EventsPublic Events

Letter Campaigns

Letter Campaigns

Speaking Engagements

Speaking Engagements

Free Radio Announcements

Free Radio Announcements

Conventions

Conventions

Telemarketing Campaigns

Telemarketing Campaigns

ContestsContests

Announcements

Announcements

Membership DrivesMembership Drives

HR Initiatives

HR Initiatives

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CLUB WEB SITES!

Hi-Tech Image Great

Communications Constant

Connection Instant Information Fun www.Toastmasters.org

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WEB SITE CONTENT

Club Mission, Vision, Goals, Objectives Benefits of Joining Toastmasters How to Attend a Meeting How to Join Achievements and Recognition Special Club Events Educational Materials Forms and Administration Tools Calendar and Schedule of Events

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ESTABLISHING A SITE

Find A Hosting Service Understand the Limitations Find a Volunteer Web Designer Publicize the Site Constantly Use Your Web Address Keep it Up to Date Keep Your eMail Lists Current

Everywhere!

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EFFECTIVE WEB DEVELOPMENT

Make the Home Page Most Important Clean, Uncluttered and Warm Don’t Make it Word Heavy Easy to Navigate Follow the 3-Click Rule Use Lots of Links Include an E mail Address

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CAUTION! Don’t Include Personal Information Watch Pop-Up Ads Be Sure All Links are “Clean” Maintain the Site

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Using Fliers to Target Your Audience

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See handouts for even more ideas

from Ollie Richards

See handouts for even more ideas

from Ollie Richards

OTHER GREAT SITES FOR FLIERS

http://www.district23.org/marketingflyers.html http://www.tmdistrict38.org/

targetmarketingflyers.htm

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MAGICAL TEAR-OFFS!

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SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

SLU

Masters m

eets 2nd and 4

th Tuesdays, 6:15 PM

Salus Center, R

oom 1503

http://slumasters.freetoasthost.org

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THOUGHTS FOR CLOSED CLUBS

Use the Company Web Site Speak at Meetings Ask HR for Subsidies Appeal to Managers Monthly Presence in Newsletters Send E-mails (Within Reason!)

WORKING WITH THE MEDIA

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WHAT DOES MEDIA CARE ABOUT?

Club News Success Stories Officer Elections Visitors & VIPs Achievements Member Awards Anniversaries

Club News Success Stories Officer Elections Visitors & VIPs Achievements Member Awards Anniversaries

Chartering Events Demo Meetings Sponsored Events Special Programs Speech Contests Membership Drive Speakers Bureau

WORKING WITH THE MEDIA

Target A Specific Audience Develop a Media List Send Promotional Materials Follow Up Prepare for Electronic Submissions

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PRESS KIT ESSENTIALS

1. Personalized Letter

2. Club Information

3. Fast Facts4. Press

Releases5. Audio/Video

Files

6. Club Programs

7. News Stories8. Dues Info9. FAQs10. Bios of

Officers

Check Out the Toastmasters Sample Press Kit

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PRESS KIT EXTRAS

Community Event Information

Club Awards Photos Club

Accomplishments Schedules of TM

events

Feature Articles Mission, Goals,

Objectives TM Logo Speaking and

Leadership Tracks Membership Form

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WHAT MAKES A STORY GOOD?

Paper: Typed and Double Spaced Electronic: MS Word Clean Original Copies on Request Contact Person’s Name (VPPR?) Release Instructions and Dates Good, Brief Headlines Clear, Concise and Accurate

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NEWS RELEASE TIPS

Make First Contact by E-mail Use a Unique Subject Line Target the Right Audience Be Typo Free and Grammatically Perfect Be Concise; Avoid Jargon or Explain It Follow Up. Make It Easy for the Editor Be Professional

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SUCCESSFUL NEWS PR

Know the Publication and Audience Emphasize That TM is Non-Profit! Respect the Editor’s Time Accept “Win some-Lose some” Encourage new ideas

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RADIO AND TV

Prepare… Don’t Wing It! Capitalize on the Opportunity Know Your Facts Be Direct and Brief Use Stories and Examples Clarify to Understand the Question Admit If You Don’t Understand Always be on the record

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A SPECIAL D8 PR CAMPAIGN

MayIs

National Public SpeakingMonth

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Public Speaking Month

A Series of TM Events over 1 month Draw Attention to Toastmasters Draw Attention to Your Club Help Potential Members Make the Decision to

Join.

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NPSM: MAKE IT YOUR EVENT

Club Visits Posters Flyers and TM Brochures Speaking Contests 10 Steps to Worry Free Speaking Meet the Toastmasters

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MARITZ PUBLIC SPEAKING MONTH

Announcement Poster

Career Booklet Self Quiz Literature Table Teleprompter Day

Joining Bonus Visit a Meeting Pin It On Campaign TM Brochures Poster Campaign Letter to former TMs

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HOW TO PLAN YOUR NSPM EVENT

Give Me Your Name- The NPSM Guide Form a Club Committee Get Approvals and Clearances Don’t Overstretch Your Resources Make The Events Fit Your Club

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BE A GREAT VP OF PR

Plan for the Year Form a Committee Execute against Plan Be Creative; Think Unique; Get Noticed Be Flexible During the Year

Be The PR Guru For Your Club33

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PLAN GUIDELINES

Set Specific, Measurable Goals Coordinate With Your Club President Focus on Membership Building Make It For The Length of Your Term Socialize the Plan Execute on Plan…on Time.

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Questions?Questions?

Jane Clark, CTMjaneclark0703@sbcglobal.net