Tim Ash's Keynote to Affiliate Summit West 2013

Persuading the Reptilian Brain: Understanding Neuromarketing to Increase Website Conversions

Tim Ash – CEO SiteTuners

#asw13 @tim_ash

19 Degrees Today

23 Degrees Today

• Conversion-focused website blueprints (tactical or strategic)

• Landing page test plans & testing strategy

• Internal optimization team training & mentoring

• More than 1000 clients worldwide since 2002

About SiteTuners

Part I

Split Personalities (the tale of your three brains)

http://images2.fanpop.com/image/photos/12000000/Spock-mr-spock-12083341-1440-1080.jpg

Your Brain is an Evolutionary Collage

• You actually have three “brains”

• Neo-cortex – reasons & plans

• Limbic System - feels & remembers

• Brain Stem – reacts & survives

Part II

Feeding The Lizard (understanding the reptilian brain)

How the Reptilian Brain Works

Is it dangerous? START

No Is it novel?

Deal with it Ignore It

Yes Explore It

The Real Sales Funnel

Neo-cortex

Limbic System

Brain Stem

Understand How The Reptilian Brain Works

• Does things the same way and never learns

• Cares only about basic survival

• Is the gatekeeper for the other 2 brains

Part III

Practical Strategies (how to make money off of this stuff)

1 - What you need to know

• Making choices tires the brain and can make subsequent decision making difficult

• Help guide customers (wizards – not filtering)

• Do not overwhelm

• Remove similar choices

• We anchor on the first thing we see

• Add a new high-end item (which will not sell well)

• Show in decreasing price order

• Sales of reasonable compromise will increase

• Irrational anchors can be put in the “lobby”

• People are tribal

• Some tribes are self-selected

• We care more about people similar to us

• Look the part

• Communicate your values with editorial tone

• Don’t worry about alienating outsiders

Most of Your Brain is Involved in Visual Processing

You Have Two Types Of Vision

Ways To Get Insights Into Visual Attention

Eye Tracking

Mouse Tracking

Software Algorithm

• Visual processing is very powerful & quick

• Draw attention to offers with strong visuals

• Use people carefully to support calls-to-action

• Don’t use unnecessary motion or animation

• Test and refine how you deploy video

Summary

1. Create a small number of clear choices

2. Use a big anchor

3. Be in my cultural tribe

4. Understand the power of visuals

Part IV

Full Circle (back to inner space)

Giveaway – Free Express Review

• Unflinchingly honest interactive review of landing page or website

• 45- or 90-min video transcript recorded via GoToMeeting

• Includes AttentionWizard “attention heatmap” of your page

http://Express-Review.com – Normally starts at $699

Conducted Personally by Tim Ash

2013: San Francisco – Chicago – Boston – London - Berlin

Tim Ash

Tom Davenport

Michael Summers

Bryan Eisenberg

Patrick Bultema

Jakob Nielsen

Amy Africa

BJ Fogg

Steve Krug

Jared Spool

Roger Dooley

Susan Weinschenk

Brian Massey

Contact Info tim@sitetuners.com

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1

Tim Ash's Keynote to Affiliate Summit West 2013

Documents

Affiliate Start Guide - TradeTrackerstatic.tradetracker.net/.../affiliate/Affiliate-Start-Guide-en_GB.pdf · Affiliate Start Guide ... 13.3 EU cookie directive compliance ... Let’s

Affiliate program affiliate plus-magestore

February 2019 - Poor Ash's Almanack (by Askeladden Capital)

Online Affiliate Marketinginfositelinks.com/Free/2015/07/Online Affiliate Marketing.pdf · Common Pitfalls of Affiliate Marketing ... Mistakes New Affiliate Marketers Need To Avoid

Ash's musical instrument

Ash's Long-Ass Porfolio

Affiliates (34) Affiliate Rescue 26 Affiliate Partner Success Secrets 27 The Finer Points To Affiliate Marketing Success 28 Affiliate Marketing Revealed 29 How To Become An Affiliate

The Successful Affiliate Strategy - ticketymarketing.comticketymarketing.com/rb/pdf/TheSuccessfulAffiliate... · The Successful Affiliate Strategy 4 Introduction. Affiliate marketing

MediaTrust Affiliate Convention Denver Keynote

Keynote from Jason Akatiff at Affiliate Summit West 2018

SalesNexus Affiliate Program For Prospective Affiliate Partners

Best BitCoin Affiliate Program - BitCasino Affiliate Guide - May 2014

Affiliate Marketing Master Plan - infositelinks.cominfositelinks.com/Free/2015/11/Affiliate Marketing Master Plan.pdf · Affiliate Marketing Intro Being in the affiliate marketing

Rifat's, Zek's and Ash's presentation

Magento Affiliate Pro: Let Affiliate Promote Your Business

Discover Viterbi: Computer Science & Informatics Programs · Founding Members Platinum Affiliate Gold Affiliate Silver Affiliate Affiliate ... Master of Science in Public Policy Data

Affiliate Member - Amazon Web Servicestrivita.static.s3.amazonaws.com/all/media/pdf/Affiliate... · 2011-04-20 · TriVita, Inc. Affiliate Member Sales3 Becoming an Affiliate Member

Keynote Keynote Keynote Keynote

Improving the Affiliate/Affiliate Manager Relationship

TECADEMICS AFFILIATE TERMS AND CONDITIONS€¦ · Tecademics Affiliate Terms and Conditions Page 1 TECADEMICS AFFILIATE ... for commissions or bonuses until all past-due Affiliate