Through the Decades. The Roaring 20’s "Fashion has to do with ideas, the way we live, what is...

Through the Decades

The Roaring 20’s

"Fashion has to do with ideas, the way we live, what is happening.“

-Coco Chanel

Fashion icon Louise Brooks

1920’s

• The wild music and fashions of the flapper movement set the world on fire!

• The flapper movement was the first counter-culture to give a big middle finger to the establishment.

1920’s

1920’s

The Roaring Twenties gave women the freedom to choose . . .

Regular women could choose beauty, individuality, and functionality and express themselves in creative new ways.

1920’s

1920's Style Icon Josephine Baker Dancing "The Charleston"

• As a bonus 'twenties fashions allowed them to move freely around the dance floor, and exposed the right amount of skin (in just the right places) to gain the attention of just the right men.

1920’s

• Thanks in large part to the decade's beautiful celebrities, the fabulous New York Broadway shows, and the media's obsession with what was sexy, America's attention was firmly focused on acquiring a lifestyle of sexiness, freedom, and individuality.

1920’s

• The lines of the garments always reflected a simplicity of line and silhouette -

• For better or worse, women defined themselves with their clothes.

• What made 1920s clothes different was that they were available to every women who wished to wear them.

1920’s

• The reason was simple: they were readily available to the "regular" woman because of the ready-to-wear revolution that appeared as a direct result of the automation of the Industrial Age.

• Machines were making clothes faster and cheaper than ever. This was exacerbated by the fact that the clothes were growing smaller as a result of women wanted to show more skin.

1930’s

1930’s

1930’s

• In the 1930s there was a return to a more genteel, ladylike appearance. Budding rounded busts and waistline curves were seen and hair became softer and prettier as hair perms improved.

1930’s

• Foreheads which had been hidden by cloche hats were revealed and adorned with small plate shaped hats.

1930’s

• Clothes were feminine, sweet and tidy by day with a return to real glamour at night.

1930’s

• There was a passion for sunbathing. Women tried to get tans and then show them off under full length backless evening dresses cut on the true cross or bias and which moulded to the body.

1930’s

• The bias method has often been used to add a flirtatious and elegant quality to clothes. To make a piece of fabric hang and drape in sinuous folds and stretch over the round contours of the body, fabric pattern pieces can be cut not on the straight grain, but at an angle of 45 degrees. 

1930’s

• Nylon hosiery transformed women lives. No more bagging and sagging of stockings and a sheer allure which enhanced their legs. The women of the era must have felt much the same as women of the sixties did later when tights gave a new freedom.

1940’s

• During the Second World War Paris produced restrained clothing to match the economic atmosphere.  The general wartime scene was one of drabness and uniformity, continuing well after the war finished in 1945.  There was an austere atmosphere and people were encouraged to 'make do and mend.'

1940’s

1940’s

• Uniforms were seen at all civilian social occasions from cinemas, weddings, restaurants to gala events.  It was impossible to go anywhere without being aware of war as uniformed men and women in auxiliary services were an everyday fact.

1940’s

• The silhouette became refined and unadorned and consisted of a boxy square shoulder padded jacket and short straight skirt.  Clothes had to be practical and restrained. They had to work in all situations and give free movement. 

1940’s• Rationing• Of Clothing, Cloth and Footwear• From June, 1941• Rationing has been introduced not to deprive you of your real

needs, but to make more certain that you get your share of the country's goods - to get fair shares with everybody else.

• When the shops re-open you will be able to buy cloth, clothes, footwear and knitting wool only if you bring your food ration book with you.  The shopkeeper will detach the required number of coupons from the unused margarine page.  Each margarine coupon counts as one coupon towards the purchase of clothing and footwear.  You will have a total of 66 coupons to last you a year; so go sparingly.  You can buy where you like and when you like without registering.

1940’s

• Siren suits were the original jumpsuit and the all enveloping sometimes tartan cloth garment was a huge hit especially at night when sirens called citizens to the air raid shelter for cover.  With its quick zippered front individuals could wear the suit over pyjamas making it ideal for children. 

1940’s

• Everyone hand knitted and knitted mitts and scarves and socks made up in open lacy patterns stretched yarns even further. 

1940’s

• Stockings of all types were scarce.  Not even rayon stockings were readily available. Women were encouraged to wear ankle socks.  Stockings might be found on the black market and later in the war many befriended an American G. I. in the hope of a pair of the new nylon stockings. 

1940’s

• Face make up was in short supply and news of a fresh stock of well known branded lipsticks at the local chemist meant that the shop sold out within an hour.  Munitions workers were encouraged to wear make up as a protective barrier to the grit and chemicals they worked amidst.

1940’s

• The Veronica Lake hairstyle was very popular as was peroxide bleached hair.  Glamorous styles with curls were preferred to the short styles of the twenties. 

• Postwar

1950’s

1950’s

1950’s

1950’s

Paper Nylon and Net Petticoat Support 1950’s

• The full skirts needed support to look good and nylon was used extensively to create bouffant net petticoats or paper nylon petticoats.  Several petticoats often of varying styles were worn to get the 'just right' look of fullness

The Sack

• Hubert Givenchy designed a Paris collection dress in 1957 called the sack and it started the trend for straighter waist less shift dresses.   First it developed into the fitted darted sheath dress and later into the loose straight short shift dress.   By 1958 the style really began to catch on. 

The Trapeze

The Empire

• Similarly the empire line dress that had been introduced in 1958 was loved by young teenagers who looked childlike in the style, hence phrases like "baby doll style" were applied to it. 

1950’s Fabrics

• Many of the 1950's fabrics were synthesised from petrochemicals.  They were promoted for their easy care wash and wear qualities which often meant a quick rinse and drip dry with  minimal or no ironing required. 

• Until 1950 the term teenagers was not in general use.  Children were known as girls and boys were called youths once they displayed signs of puberty.  Then young people were grown up at 18 and fully adult legally at 21 when they often married and set up a home of their own even if it was rented room.  Getting married was a way of showing the adult world that you belonged to their world and was a way of escape from puberty.

Teens

1950’s idols

1960’s

1961

• John F Kennedy moves into the White House.  He gives his famous speech - "Ask not what your country can do for you, but what you can do for your country." 

1963

• Martin Luther King Jr. made the speech, "I have a Dream" on August 28, 1963.  More than 200,000 peaceful demonstrators came to Washington DC to demand equal rights for Black and Whites.  Part of the speech was - "I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character…" 

1963

• President Kennedy is assassinated in Dallas, Texas on November 22. 

1964

• The Beatles, a British rock and roll band became VERY popular

• This was the first year the cigarette boxes had a warning printed on it "Smoking can be hazardous to your health". 

1965

• President Johnson ordered bombing raids on North Vietnam and Americans begin protesting the war. 

1967

• The first hand-held calculator was invented in 1967

• The first Super Bowl was played in 1967, with the Green Bay Packers and the Kansas City Chiefs; the Packers won. 

1968

• Civil Rights Leader Martin Luther King was assassinated in Memphis, Tennessee.  Two months later, Robert Kennedy, John F. Kennedy's brother was assassinated, too.  Both were civil rights leaders. 

1969

• Nearly half a million people headed over to a 600 acre farm in New York for the Woodstock Festival.  Many top rock musicians were there.  It lasted three days, a weekend of music, love and peace. 

1969

• July 20, 1969, 4:18 p.m., one of the biggest events of history happened.  Apollo 11 landed on the moon, astronauts aboard.  Neil Armstrong's famous speech for the historical steps "That's one small step for man, one giant leap for mankind."

Cool Fashions

• Hot pants (extremely short shorts)  Mini skirts  No hats or gloves for day wear  Space age fashions in vinyl and other synthetics 

Cool Fashions

• Bold, solid color contrasts from the Op Art and Pop Art movements, commonly  called Mod fashions  Preppy fashions for upper class youth: Madras plaids, oversize hairy sweaters,  painstakingly matched accessories 

1960’s Mod fashions

1970’s

Popular slang of the 70’s• ' Psyche'!!!

To trick someone. To B.S. someone. As if to psyche them out.

• 'Don't Be Such A 'spaz'A 'spaz' was someone that was accident prone,clutsy, or just acting stupid.

• 'right On' !!Right on--was a slang used for hep people when you agreed to something ex: Are you going to the club tonight--Right on!

• ' Can You Dig It'Do you understand? " Can you dig it man?"

• ‘To The Max'!Take it to the maximum. The best it can be.

• 'bunny'a cute girl

• 'catch You On The Flip~side'see you later

1970’s

• In the Western world, social progressive values that began in the 1960s, such as increasing political awareness and political and economic liberty of women, continued to grow.

1970’s

• The 1970s started a mainstream affirmation of the environmental issues early activists from the 1960s, such as Rachel Carson and Murray Bookchin had warned of.

1970’s Trends

• Feathered hair • Bell Bottom Pants

1970’s Trends

• Platform Shoes • Sideburns for men

1970’s Trends

• The Afro

1970’s

• The early 1970s saw the rise of popular soft rock/pop rock music, with recording artists such as Fleetwood Mac, The Carpenters, Elton John, James Taylor, John Denver, The Eagles, America, Chicago, The Doobie Brothers, Paul McCartney and Wings, Bread and Steely Dan as well as the further rise of such popular, influential rhythm and blues (R&B) artists as multi-instrumentalist Stevie Wonder and the popular quintet The Jackson 5. A major event in music in the early 70s, were the deaths of popular rock stars Jimi Hendrix, Janis Joplin and Jim Morrison all at the age of 27

70’s musicians

More Fashion …

1980’s

• Pac Man, Rubic’s Cube, computers …

• Aerobic wear

1980’s

• Heels, shiny fabric, leggings, converse.

1980’s

• Off-the-shoulder shirts

1980’s

• Miami Vice chic • T-shirt under a suit

jacket

• Shoulder pads!

1980’s

• Acid wash jeans • Dark sunglasses

1980’s

• Neon • Hammer pants

1980’s

• Shell suits

1980’s

• The Mullet!! • Teased hair

1980’s

• M.J.

1980’s Punk Movement

Punk

What about this decade??

2010

• Canadian Olympics!

Album of the year 2000

• Eminem • Dixie Chicks

The ipod

Facebook, Myspace, Twitter

This Decade

• William Hung• Jared the Subway

Guy

Welcome to ‘This Decade Sucked

This Decade

• GPS devices started becoming ubiquitous in cars at the end of the decade, with Garmin selling millions of them.

This Decade

• Pure Digital Flip • The Blackberry

This Decade

• Lady Gaga • MGMT

Fashion

• Trucker hat • Thick glasses

Emo

This decade

• Crocks

This Decade

• Uggs • Skinny Jeans

Photo via myfashioncents.com

Russell Brand, we can see your junk.